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The Interactive Corporation: Using Interactive Media and Intranets to Enhance Business Performance
 
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The Interactive Corporation: Using Interactive Media and Intranets to Enhance Business Performance (Hardcover)

by Roger Fetterman (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Hardcover: 276 pages
  • Publisher: Random House Reference & (Sep 1997)
  • Language English
  • ISBN-10: 0375400923
  • ISBN-13: 978-0375400926
  • Product Dimensions: 26 x 17.1 x 2.5 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 2,877,711 in Books (See Bestsellers in Books)

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Average Customer Review
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5.0 out of 5 stars Good book for anyone in business today., 26 Sep 1997
By A Customer
Mr. Fetterman has identified a topic - The Interactive Corporation -- that is of paramount importance to all businesses today. His approach of emphasizing the understanding of "business processes" rather than focusing on the available hardware and software, is one that every business person should seriously consider. (Quote from the book p.256) "Technology is never the beginning.......Begin by understanding where and when technology should be applied to enhance the outcomes of the process and to satisfy corporate goals and objectives." The book includes numerous examples that further illustrate Mr. Fetterman's points using very specific case studies. A good book for CEOs that don't want to wade through techno-babble, but are interested in how they can begin to think about applying the present and developing interactive computer technologies to their own business.
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5.0 out of 5 stars Good book for anyone in business today., 26 Sep 1997
By A Customer
Mr. Fetterman has identified a topic - The Interactive Corporation -- that is of paramount importance to all businesses today. His approach of emphasizing the understanding of "business processes" rather than focusing on the available hardware and software, is one that every business person should seriously consider. (Quote from the book p.256) "Technology is never the beginning.......Begin by understanding where and when technology should be applied to enhance the outcomes of the process and to satisfy corporate goals and objectives." The book includes numerous examples that further illustrate Mr. Fetterman's points using very specific case studies. A good book for CEOs that don't want to wade through techno-babble, but are interested in how they can begin to think about applying the present and developing interactive computer technologies to their own business.
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