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Teach Yourself Copywriting (Teach Yourself Business Skills) (Paperback)
by Jonathan Gabay (Author)
4.2 out of 5 stars 4 customer reviews (4 customer reviews)
RRP: £9.99
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Customer Reviews
4 Reviews
5 star: 75%  (3)
4 star:    (0)
3 star:    (0)
2 star: 25%  (1)
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12 of 13 people found the following review helpful:
5.0 out of 5 stars The Bible for Budding Copywriters, 29 Oct 2003
By A Customer
When I decided I wanted to be a copywriter this is the book I bought. It is the industry standard guide. My well thumbed copy has been invaluable to my career in the creative industry.

Gabay's consise and incisive tutorials are a great guide to the profession for budding copywriters and established professionals. It comes highly recommended.

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7 of 8 people found the following review helpful:
5.0 out of 5 stars The best book on copywriting and marketing ever, 20 Oct 1996
By A Customer
This review is from: Copywriting (Teach Yourself) (Paperback)
This book is a must if you want to learn the inside secrets about copywriting and effective advertising.marketing. It tells you everything you need to know and gives you tips on things that you never thought possible. It is ideal for business students and also for students who want to learn about how english is applied to marketing and commerce. It is full of interesting lessons and would be ideal for any person already working in advertising or looking to get into the business
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17 of 23 people found the following review helpful:
5.0 out of 5 stars Gabay's done it again - even better than the first edition, 6 Aug 2000
By A Customer
This review is from: Copywriting (Teach Yourself) (Paperback)
The definitive book on copywriting. It includes everything you'd ever want to know. Written clearly and consisely, it is perfect for anyone working in advertising and marketing.

A total must

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 		 Most Recent Customer Reviews

2.0 out of 5 stars School Book
Compared with the other books I have read on copywriting this doesn't inspire. There is lots of content but I didn't think there was a particularly strong tone of voice. Read more
Published 20 months ago by P. Lowry