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Teach Yourself Marketing (TY Business Skills)

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Teach Yourself Marketing (TY Business Skills) (Paperback)

by Jonathan Gabay (Author)

3.0 out of 5 stars See all reviews (2 customer reviews)

RRP:	�9.99
Price:	�6.49 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

Paperback: 192 pages
Publisher: Teach Yourself (28 Mar 2003)
Language English
ISBN-10: 0340859466
ISBN-13: 978-0340859469
Product Dimensions: 19.6 x 12.8 x 2 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 142,079 in Books (See Bestsellers in Books)

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Marketing Direct
"an excellent introduction"

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"an excellent introduction" (Marketing Direct )

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Average Customer Review

3.0 out of 5 stars (2 customer reviews)

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12 of 13 people found the following review helpful:

1.0 out of 5 stars Teach Yourself using a different book, 10 Jul 2004

By	G. Thulbourn (England) - See all my reviews (TOP 1000 REVIEWER) (REAL NAME)

If you are after a practical book to help you improve your marketing skills then look elsewhere.

The author is a copyrighter, not a pure marketeer as such, and this comes across in the seemingly random structuring and poor writing. He also desparately tries to 'upsell' himself by continually dropping in his web site address, plus the recommended further reading books are all written by himself. Such self promotion in a paid for book is a bad sign.

Content-wise the book seems to be very weak, for example it never presses the issue of marketing the benefits of a product, not it's features (a core principle of marketing as far as I was concerned).
Another bad indicator is that I am from a web background and the section about this was, in my profesional opinion, that of somebody who didn't know what they were talking about.

In summary I learnt nothing useful from this book and I doubt you will either.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent in every way, 12 Jun 2007

By	Traynor JOHN (Bournemouth Dorset UK) - See all my reviews (REAL NAME)

As an aspiring radio producer, we were told my our course tutor to purchase this book as its an excellent way of getting to grasps with the basics of marketing. She wasnt wrong. The book is extremely well written, and provides a brilliant but yet simple introduction to marketing. If like me, you open the book having no idea what marketing is all about, you will be a lot wiser by the time you get to the other side.
This book is also on many marketing courses and degrees approved reading lists. Take it from me as an academic, that this book is certainly amongst the very best if youre new to marketing. Simply superbly written and excellently referenced. Jonathan Gabays website is also worth visiting as it provides an excellent backup and wealth of information to the book.

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