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Key Account Management in a Week (In a Week)
 
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Key Account Management in a Week (In a Week) (Paperback)
by Grant Stewart (Author)
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5 used & new available from £77.95
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Product Description
Synopsis
Key account management is central to any company's sales and marketing strategy. On average 20 per cent of customers create almost 80 per cent of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.

About the Author
Grant Stewart has specialised in Key Accounts, Sales Management and Business Development for many companies and has run his own training and consultancy company for the last 16 years. He is a Group Course Director for the Chartered Institute of Marketing and the Institute of Professional Sales.

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