Balanced Scorecard, The: Translating Strategy into Action by Robert S Kaplan (19)
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Marketing Plan Pro 2008
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Product Description
Product Description
"Marketing Plans In a Week" is all the help you need to create the kind of marketing plan that will impress. Find out how to: do the right research; set your marketing objectives; draw up a marketing strategy; put the plan together; and, use your marketing plan.
About the Author
Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing.
"Marketing Plans In a Week" is all the help you need to create the kind of marketing plan that will impress. Find out how to: do the right research; set your marketing objectives; draw up a marketing strategy; put the plan together; and, use your marketing plan.
About the Author
Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing.