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Product Description
Product Description
Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.
This third edition has been fully revised and updated for the 2002 series relaunch.
About the Author
Eric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises. Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education.
Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.
This third edition has been fully revised and updated for the 2002 series relaunch.
About the Author
Eric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises. Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education.
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