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Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering: how strategy has changed, what it is and what it isn't; what leading management thinkers say about strategy; case studies of strategies great and small; how to develop a strategy in tune with today's markets; and, the key elements in turning strategy into action. This book has been fully revised and updated for the 2002 series relaunch.
About the Author
Bob Norton is Member Services Manager at the Chartered Management Institute and Ray Irving is a partner in Third Learning, an e-learning consultancy. Both have written widely on information management with other titles in the In A Week series.
Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering: how strategy has changed, what it is and what it isn't; what leading management thinkers say about strategy; case studies of strategies great and small; how to develop a strategy in tune with today's markets; and, the key elements in turning strategy into action. This book has been fully revised and updated for the 2002 series relaunch.
About the Author
Bob Norton is Member Services Manager at the Chartered Management Institute and Ray Irving is a partner in Third Learning, an e-learning consultancy. Both have written widely on information management with other titles in the In A Week series.
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