The Life Belt: The Definitive Guide to Managing Customer Retention by John A. Murphy |
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Product Description
This book aims to emphasise the overriding importance for businesses of retaining customers, and to explain how a successful customer focus can be achieved and maintained. Topics include: The value of focusing on retaining existing customers Identifying customers and finding out what they want Offering incentives to maintain customer loyalty Mobilising employees to give customers what they want Retaining customers when things go wrong This book has been updated for the In a Week 2002 series relaunch.
About the Author
Jane Smith is a consultant in training design and developing open learning materials. Her company, Word Smiths, provides writing, editing and design services to a variety of public and private sector clients. She delivers management and personal development workshops and has written several successful books on associated subjects.
This book aims to emphasise the overriding importance for businesses of retaining customers, and to explain how a successful customer focus can be achieved and maintained. Topics include: The value of focusing on retaining existing customers Identifying customers and finding out what they want Offering incentives to maintain customer loyalty Mobilising employees to give customers what they want Retaining customers when things go wrong This book has been updated for the In a Week 2002 series relaunch.
About the Author
Jane Smith is a consultant in training design and developing open learning materials. Her company, Word Smiths, provides writing, editing and design services to a variety of public and private sector clients. She delivers management and personal development workshops and has written several successful books on associated subjects.
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