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Six Weeks to Perfect Your Marketing Skills

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Six Weeks to Perfect Your Marketing Skills (Paperback)

by Ros Jay (Author), Andrew Whitaker (Author), Richard Perry (Author), et al (Author)

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Product details

Paperback: 560 pages
Publisher: Hodder Arnold (29 Aug 2003)
Language English
ISBN-10: 0340812613
ISBN-13: 978-0340812617
Product Dimensions: 19.4 x 12.8 x 3.6 cm
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Amazon.co.uk Sales Rank: 1,193,438 in Books (See Bestsellers in Books)

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Product Description

Product Description
Consumers are bombarded with thousands of marketing messages everyday telling them what they should do, where they should go and what they should buy. With this essential guide, learn how to get ahead of the competition, step by step, in just Six Weeks of practical guidance. Six Weeks to Perfect your Marketing Skills covers the following: Week 1: Writing Marketing Plans Week 2: Viral Marketing Campaigns Week 3: Building a Successful Brand Week 4: Direct Marketing Campaigns Week 5: Understanding Consumer Behaviour Week 6: Free Publicity For Your Business Also available in the series from August 2003: Six Weeks to Perfect Your Business Strategy Six Weeks to Perfect Your Professional Skills Six Weeks to Find a Job

About the Author
This book is a collection of various author's work- all are experts in their field and fully approved by the Chartered Management Institute.

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