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The Circle of Innovation: You Can't Shrink Your Way to Greatness

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The Circle of Innovation: You Can't Shrink Your Way to Greatness (Paperback)

by Thomas J. Peters (Author)

4.0 out of 5 stars See all reviews (6 customer reviews)

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Product details

Paperback: 522 pages
Publisher: Coronet Books; New edition edition (4 Feb 1999)
Language English
ISBN-10: 0340717211
ISBN-13: 978-0340717219
Product Dimensions: 19.2 x 13 x 3.8 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (6 customer reviews)

Amazon.co.uk Sales Rank: 653,849 in Books (See Bestsellers in Books)

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Product Description

First published in 1998, Peters has written a book to show how to cope with and utilise the permanent state of flux in our business world, arguing that innovation is the only sustainable advantage and that organisations must turn into perpetual innovation machines.

About the Author

Tom Peters, in addition to researching and writing his books, travels more widely than ever to monitor and observe the business environment. He is in constant demand for lectures and seminars.

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Customer Reviews

6 Reviews

5 star:		(4)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.0 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars READ THE HOTTEST SEMINAR IN THE WORLD TO INNOVATE, 22 Jul 1999

By A Customer

This review is from: The Circle of Innovation: You Can't Shrink Your Way to Greatness (Hardcover)

THE CIRCLE OF INNOVATION is written in slide book form. This is the form that consultants use for seminars. Each exhibit that the seminar attendees will see is included, along with a page of script that covers the content of the exhibit. The result is highly enjoyable, as you vicariously imagine being in the room with Tom Peters, the world's most sought-after business speaker. The exhibits are wonderfully funny and evocative, and use all kinds of visual tricks to get and keep your attention. I had people all over the plane looking over my shoulder to see them, as I read the book on a recent flight. Tom Peters also walks his talk, and really lives with passion -- which strongly comes through in this book. His interpretations of the world are almost always tied to quotes from important thinkers and business leaders, which gives the book a relevance and immediacy that a more cerebral book would have lacked. I found this book to be very satisfying to read. It affected me at a very fundamental level, so I could tell that I was "getting" the message. The result is a most impressive example of a way to communicate through books. The principles seem to be sound in most cases (although not all markets are dominated by women purchasers -- such as boxing gloves -- but many are such as cars), and they should stimulate your thinking to expand the scope of the innovations you think about. The book could have been improved with a consideration of processes that work better than others for getting the innovation work done. For that assistance, you will have to look elsewhere. In the meantime, do read, think about, enjoy, and apply the lessons of THE CIRCLE OF INNOVATION.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Just brilliant, 19 Oct 2001

By A Customer

A book about innovation has to be innovative.This is.In style and wisdom. And clarity.
I have used the basis in several seminars and managers have found real value in the key points.In a world of management overkill its great to have the courage to spell out a corporate atlas so lucidly and ,as usual ,so passionately.

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4 of 8 people found the following review helpful:

1.0 out of 5 stars Very American style !, 11 Aug 2001

By A Customer

The books is really only 500 pages of unfounded pep-talk, statements, pictures and slogans. The sparse text doesn't give any background or explantion for the statements.

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Most Recent Customer Reviews

3.0 out of 5 stars The unsunstanable lightness of reason
What to think about a book on management with more photos or images than text ? Well, if you think that management is for managers that work like �artists� with a little bit of... Read more

Published on 8 April 2002 by Pedro Fernandes

5.0 out of 5 stars It will scare the hell out of you, and turn you upside down.
After the first 50-60 pages I almost ditched the book because it was so very different from every thing else I've read. It wasn't written like a book usually is. Read more

Published on 17 Oct 2000 by klaus.bjarner@get2net.dk

5.0 out of 5 stars Tom Peters hits the nail on the head again!
Not satisfied with rightfully beating all us businessmen up about the importance of quality and service, Tom now wraps the whole parcel talking of the critical importance of... Read more

Published on 6 April 2000

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