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Successful Marketing in a Week (Successful Business in a Week)
  
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Successful Marketing in a Week (Successful Business in a Week) (Hardcover)

by Eric Davies (Author), Barry Davies (Author), Eric Davis (Author), Sophie Gillet (Illustrator)
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Product Description

Product Description

This book is designed as a practical guide to marketing skills. Aimed at junior and middle managers, it explains why marketing is necessary, and how a successful marketing plan can be devised and implemented. It introduces the rudiments of marketing strategy and shows how a good marketing plan is essential for a profitable organization. Using practical examples and lists, it explains how and why to adopt a marketing orientation. There is also advice on marketing research and the matching of the product to the customer's ideas. Eric Davies is Managing Partner of SRD Consultants.

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