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Developing a Coaching Business (Coaching in Practice) (Paperback)

by Jenny Rogers (Author) "Most of the coaches I have trained are far happier about developing their coaching skills than they are about dealing with the business side of..." (more)
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Paperback: 160 pages
  • Publisher: Open University Press; 1 edition (1 Jun 2006)
  • Language English
  • ISBN-10: 0335220495
  • ISBN-13: 978-0335220496
  • Product Dimensions: 22.4 x 15 x 1.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 96,369 in Books (See Bestsellers in Books)

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    #49 in  Books > Health, Family & Lifestyle > Psychology & Psychiatry > Reference

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Product Description

Product Description

  • How do I set up a coaching business?
  • How do I find clients?
  • How do I market myself successfully?
If you are considering these questions, then this is the book for you.

The coaching market is thriving but many coaches need practical help on how to develop and grow their businesses. Being a good coach is never enough. This book gives practical help based on many years of successful experience. Many coaches make the mistake of starting too broadly when the secret is to find a niche – but how do you do this? How do you find your natural clients? How do they find you? What should you charge? Should you have an office or can you work from home? Start-up costs are never as minimal as they might look, so how do you sustain yourself while you are building the business?

It is essential to promote your fledgling business but which methods work and which are just a waste of time and money? You must have a web site but what should it contain to carry the right message about you and your coaching practice? Then there is the whole question of selling – a process many coaches dread but which has to be done because word of mouth on its own will never generate enough clients to earn a decent living. Finally, how big do you ultimately want your business to be? What are the plusses and minuses of growth?

This book explains step by step how to build a successful new coaching business using an innovative method of selling with integrity. Using helpful case studies, Jenny Rogers clearly analyses the practical issues that can make or break a new venture. This book is the first step in running a successful coaching business.



About the Author

Jenny Rogers has worked as an executive coach for 16 years and is a Director of the London-based consulting and coaching practice Management Futures Ltd. Her clients include Chief Executives of many major private and public organisations. Previously she ran the BBC’s management training department and before that was a BBC TV producer and college lecturer. She is the author of many other books, including the long-standing best-seller, also published by Open University Press, Adults Learning.
Inside This Book (Learn More)
First Sentence
Most of the coaches I have trained are far happier about developing their coaching skills than they are about dealing with the business side of their new profession. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

 
6 of 7 people found the following review helpful:
5.0 out of 5 stars don't start your sevice without this book!, 12 Mar 2007
I've lost count of the mistakes already made and time already wasted, that would have been simply saved, if I had been lucky enough to read this book before starting up my own business.

Moreover, reading this book, with Jenny's assured, vibrant eloquence, is a complete joy.

Beyond all the gilt edged advice, this book gives one a genuine sense of camaraderie. The sort of wizened leg-up that one always hopes will be passed on those who have "made it". Well, Jenny has, and she does!
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5.0 out of 5 stars Comprehensive and applicable, 7 Oct 2009
By Marc Andressen (UK) - See all my reviews
(REAL NAME)   
How do I find customers?
Will they find me if I don't have a website?
Do I realy need to identify a niche to be successful?
How can I promote my offer?
Where do I start?

If you are at the beginning of setting up a coaching business, Jenny Rogers' book is a quick and easy read providing you with all the essential and practical lessons you need to get going.

Many of us are equipped with generic business skills and there are countless business theory books available. Nevertheless, it can be quite daunting to get started with a new business, not knowing where to set the priorities. Jenny Rogers argues the case that coaching has to be seen as a business to succeed and maps out six essential foundations for success. She further explores how to position yourself in a crowded market place, what needs to be done to promote your offer, how to present yourself to clients, sell your services and how to manage your brand.

For me this was the right book at the right time. Even though I have a business background with experience in product development, marketing and sales, I was a bit out of my depth when it came to starting my own business in an industry where I was not familiar with its particular set of rules. Having been under time pressure, it was easy to filter out of Jenny Rogers' book exactly what I needed to do. To find my niche, for example, I investigated again what my talents and interests are and what exactly my specialisations as a coach should be. Tips about how to set up a fees structure were simple and invaluable. On the basis of this book I wrote a biography, which I was finally happy to present to potential customers. My to-do list for setting up the business was based on what I learned from advice in this book.

In summary, this is not the latest, thickest or most expensive of many books tailored towards coaches at the beginning of their career but I can highly recommend it because Jenny Rogers gave targeted direction and helped me along right at the beginning of setting up my coaching business.
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