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MBA Admissions Strategy: From Profile Building to Essay Writing (Paperback)

by A.V. Gordon (Author) "MBA admissions turns on the simplest and oldest rule in communications strategy: to win you need to connect your objectives with those of your audience..." (more)
4.8 out of 5 stars  See all reviews (4 customer reviews)
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Product details

  • Paperback: 200 pages
  • Publisher: Open University Press; illustrated edition edition (1 Sep 2005)
  • Language English
  • ISBN-10: 0335218903
  • ISBN-13: 978-0335218905
  • Product Dimensions: 22.6 x 15 x 1.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 148,536 in Books (See Bestsellers in Books)

    Popular in these categories:

    #28 in  Books > Business, Finance & Law > Reference & Education > MBA
    #78 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Writing Guides

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  • See Complete Table of Contents

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Product Description

Product Description

An essential must-read for all those considering applying for a MBA.
  • Turn a good application into a great application
  • Understand how admissions committees work, and what they want from you
  • Learn what to say, which essay to say it in, and how to say it well


About the Author

Avi Gordon is an experienced MBA admissions coach, and the director of The MBA Admissions Studio www.mbastudio.net

He has been published in many MBA application advice forums and has been the resident expert on MBA essays with The World MBA Tour. He writes and consults in various aspects of personal marketing, executive coaching, and communications strategy.

Inside This Book (Learn More)
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MBA admissions turns on the simplest and oldest rule in communications strategy: to win you need to connect your objectives with those of your audience. Read the first page
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MBA Admissions Strategy: From Profile Building to Essay Writing
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Customer Reviews

4 Reviews
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Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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7 of 7 people found the following review helpful:
5.0 out of 5 stars Fantastic. Well-written and very helpful, 21 Oct 2006
I highly recommmend this book. It is one of the newest MBA admissions strategy offerings, so I figure the info is up-to-date. The 22 specific attributes, and the way they fall on the diagram of 4 general attributes have been very helpful to me in writing my essays. Also the essay archetypes saved a lot of time. The real surprise though is that this book is enjoyable to read. I have reread some sections several times, the advice is logical and nuanced.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Well written and full of insights, 22 Dec 2006
By agios (Indonesia) - See all my reviews
The book is dedicated towards tackling essays which is an area which many (including me) struggle with. The book repeatedly emphasises the impt of marketing oneself through the application campaign. It does an excellent job in this respect as it is filled with insights such as personality profiling, extracting themes and mapping these themes into the essays. Comprehensive summary of question types (author identified 10). Question types were very useful summaries to get handle of questions. Full of useful self-marketing tips such as creating our own memorable labels to insert into the essays.

I wish i had read the book earlier! This book certainly stands out among the crowd of books on the subject.
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5 of 5 people found the following review helpful:
4.0 out of 5 stars Concise and logical, 3 Oct 2007
This book covers all the aspects of an MBA application process such as
marketing to adcom, managing referees, who the various stakeholders in the admission process are, the need for personal and professional profile analysis etc.
Most importantly, it highlights the need for recognizing ones strengths and values before the application process rather than trying to fit the mold of a particular school.
I would recommend it to anybody planning to pursue an MBA.
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5.0 out of 5 stars It'll make the difference between good and great ...
A great GMAT score on its own won't get you into a top business school, an average one makes it even harder (but not impossible) - your essays make all the difference! Read more
Published on 12 Mar 2006

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