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Scenario Planning: The Link Between Future and Strategy (Hardcover)

by Mats Lindgren (Author), Hans Bandhold (Author) "Speed and variety are also two major themes in the literature focusing on successful behaviour in turbulent business environments ..." (more)

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Product details

Hardcover: 240 pages
Publisher: Palgrave Macmillan (4 Dec 2002)
Language English
ISBN-10: 0333993179
ISBN-13: 978-0333993170
Product Dimensions: 23.6 x 15.7 x 2 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 422,885 in Books (See Bestsellers in Books)

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Product Description

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.,."an important addition to business and decision science collections...Highly recommended."--S.R. Kahn, Choice

Product Description

Research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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First Sentence
Speed and variety are also two major themes in the literature focusing on successful behaviour in turbulent business environments. Read the first page

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Front Cover | Copyright | Excerpt | Index | Back Cover

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	72% buy the item featured on this page: Scenario Planning: The Link Between Future and Strategy 4.0 out of 5 stars (1) �25.00
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17 of 17 people found the following review helpful:

4.0 out of 5 stars Recommended, 22 Jul 2003

By	enquiries@sps.org.uk (UK) - See all my reviews

Given the recent rise of uncertainty, writing a book about scenario planning is a brave move. However, Mats Lindgren and Hans Bandhold have done a great job in breaking down the elements of scenario planning and explaining why those elements are there and how they all interlink. They offer a multitude of tools, techniques and models for almost every situation an organisation could face and offer advice on how to use them effectively.

Their main idea throughout the book is that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. They re-iterate these points by giving plenty of examples and referring to case studies.

The structure of the book is also good. The chapters are split into why it is needed, how it started, the academic view, the practitioner view and the differences between scenario thinking and strategic thinking. There is also an in-depth introduction to the TAIDA model (Tracking, Analysing, Imaging, Deciding and Acting).

This book is good for anyone interested in scenario planning, be they new to it or already seasoned in its application, or are just plain interested in its use. There is something in it for everyone. It book reads well, is easy to follow and the regular appearance of case studies provide enough imagination to keep it from being entirely academic. Recommended.

Reviewed by Steve Towells on behalf of the Strategic Planning Society. Steve is transaction manager in the legal department of Tokyo-Mitsubishi International plc and a Trustee of the SPS.

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