Review
"I was delighted to see the proposed contents - a book I have been searching for! I like the approach, with a broad focus. The up-to-date viewpoint, which includes e-commerce, is appreciated."--Martin Hoffen, Oxford Brookes University
.,."a well written text which was easy to understand and presented in a clear and succinct format. The book focused on application throughout, with reference to companies, practical examples and questions."-- Richard Crompton, University of Huddersfield
"It is an interesting read with many good examples. The messages are kept simple and easy to follow...this appears to have the making of an excellent introductory text."-- Mark Teale, University of Lincoln
"The text is well written and straightforward. It is easy to read and follow. The worked examples and the end of chapter questions work well."--Leigh Sparks, University of Stirling
Product Description
This is an introduction for any business student studying logistics or supply chain management. The text uses chapter aims, summaries, boxed items, case studies, worked examples, problem discussion questions and suggested reading to illustrate and guide the student through the text. It takes a broad view of logistics, exploring all the main concepts within a wide business context, with a strong focus on application and practical situations. This clear text gives an up-to-date perspective on this fast-moving field. It explores the management of logistics and its strategic role within an organization, while examining new developments in the field and providing an international dimension to the subject.
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