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Competitive Intelligence
 
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Competitive Intelligence (Hardcover)

by Christopher West (Author)
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Product Description

Product Description

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.


About the Author

CHRIS WEST is Managing Director of Marketing Intelligence Services and author of a book on Market Research for Palgrave.

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Competitive Intelligence: From Black Ops to Boardrooms - How Businesses Gather, Analyze and Use Information to Succeed in the Global Marketplace
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Competitive Intelligence: From Black Ops to Boardrooms - How Businesses Gather, Analyze and Use Information to Succeed in the Global Marketplace 4.6 out of 5 stars (8)
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