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E-shock: Electronic Shopping Revolution - Strategies for Retailers and Manufacturers (Macmillan business)
 
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E-shock: Electronic Shopping Revolution - Strategies for Retailers and Manufacturers (Macmillan business) (Hardcover)

by Michael De Kare-Silver (Author)
3.5 out of 5 stars See all reviews (4 customer reviews)

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Product details

  • Hardcover: 288 pages
  • Publisher: Palgrave Macmillan; 1st edition (6 Nov 1998)
  • Language English
  • ISBN-10: 0333730151
  • ISBN-13: 978-0333730157
  • Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 1,471,277 in Books (See Bestsellers in Books)

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Product Description

Product Description
This text examines the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies could feel the greatest impact of the changes and how that could vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this revolution and master the changing needs and expectations of the 21st-century consumer. The book is aimed at: individuals in business and management worldwide, especially retail sectors; consultants; MBA and post-experience courses, executive programmes; and at business and management schools worldwide. It could also be used as supplementary readings on a range of undergraduate and postgraduate courses in business, management, and marketing.

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Customer Reviews

4 Reviews
5 star:
 (2)
4 star:    (0)
3 star:
 (1)
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 (1)
 
 
 
 
 
Average Customer Review
3.5 out of 5 stars (4 customer reviews)
 
 
 
 
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3.0 out of 5 stars Not Bad, 22 Feb 2000
It's not bad, very obvious if you know a lot about the web. If you're new, it's good!
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5.0 out of 5 stars You can't miss., 20 Jun 1999
By A Customer
If you are willing to understand what may happen to enterprises in the Internet era read this book. This is not one of those technical and theoretical ones. De Kare-Silver presents his thoughts and support them with facts and figures.Super! Thank you!
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1.0 out of 5 stars A disappointing contribution to an exciting area, 16 Jun 1999
By A Customer
I thought this was exactly the book I was looking for, which would help me reinforce and develop my own thoughts on the revolution we are in the midst of. But I was disappointed.

Basically it comes across as a quick 'cash-in' book. The research is shallow and often not relevant. Some of the figures are just thrown in to look good but without being given a context. For instance, "in P&G's case its 'wooing' of Wal-Mart has lead to it generating more than $3bn in annual sales together" (Pg 187). What, $3bn in extra sales? I guess not. Wal-Mart is the world's biggest retailer, so I'd expect P&G to sell them a fair amount of stuff. What I really want to know is what difference their close, technology backed relationship has made.

The analysis is obvious and mostly superficial. On page 106 we learn that Blackwell's is "in the process of reinvigorating its entire export operation" through new web technology. Really? That certainly wasn't my understanding but I was ready to be convinced. Unfortunately that was all I was given - no figures to back up the statement, no deeper analysis. On page 169 I am given a single paragraph on micro-payments, enough to tell me that the idea exists. I know it exists, but I want to know why it's important and where the technology is at. The whole book continues in this vein.

All in all, a big let down.

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Most Recent Customer Reviews

5.0 out of 5 stars A brilliant book read it now!
de Kare-Silver must be up there with the worlds leading stratergists. An insight into the future of retailing filled with excellent statistics and comments. Read more
Published on 8 Jan 1999

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