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Competitive Strategies for Service Organisations
  
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Competitive Strategies for Service Organisations (Hardcover)

by Neil Botten (Author), John McManus (Author)
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Synopsis

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework. The text is intended for year 3/4 undergraduate and postgraduate courses on strategy; service industries courses on Business, Management and Marketing degree programmes, and MBA programmes. It should also be useful to professionals in the service sector.

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