Product Description
Synopsis
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework. The text is intended for year 3/4 undergraduate and postgraduate courses on strategy; service industries courses on Business, Management and Marketing degree programmes, and MBA programmes. It should also be useful to professionals in the service sector.
