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The international financial value of Grand Prix racing has grown substantially in recent years. This book focuses upon the massive size, value, importance and impact of the industry. It also investigates the dominance of UK based Research and Development and design and the development of team strategy and tactics. The authors have based their analysis upon research involving interviews with key individuals at the highest level and visibility within the industry and focus upon the management themes of teamworking, leadership, strategy and innovation.
About the Author
MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior Lecturer in International Business at Henley Management College. JEREMY WALTON is a freelance journalist and the author of 25 books.
The international financial value of Grand Prix racing has grown substantially in recent years. This book focuses upon the massive size, value, importance and impact of the industry. It also investigates the dominance of UK based Research and Development and design and the development of team strategy and tactics. The authors have based their analysis upon research involving interviews with key individuals at the highest level and visibility within the industry and focus upon the management themes of teamworking, leadership, strategy and innovation.
About the Author
MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior Lecturer in International Business at Henley Management College. JEREMY WALTON is a freelance journalist and the author of 25 books.
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