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The Google Story
 
 
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The Google Story (Paperback)

by David A. Vise (Author)
4.1 out of 5 stars  See all reviews (13 customer reviews)

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Product details

  • Paperback: 336 pages
  • Publisher: Pan; New edition edition (1 Sep 2006)
  • Language English
  • ISBN-10: 0330440055
  • ISBN-13: 978-0330440059
  • Product Dimensions: 19.4 x 13 x 2.4 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon.co.uk Sales Rank: 143,505 in Books (See Bestsellers in Books)

    Popular in these categories:

    #17 in  Books > Reference > Directories > Business & Economics
    #23 in  Books > Reference > Directories > Internet
    #39 in  Books > Business, Finance & Law > Careers > Entrepreneurship

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Product Description

Daily Mail

a gripping book, written like a detective story...expertly told --This text refers to the Hardcover edition.


Product Description

The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million users a day, Google is the most well known global brand to emerge in decades. It has become so popular that its name has become a verb. Based on scrupulous research and extraordinary access to the founders of Google, this book takes you inside the creation and growth of a company that has transformed how we access information about everything and everybody. Readers will learn about the amazing network of thousands of computers that store over four billion web documents and which are kept in specially chilled, secretly located rooms. They will discover the creative ways Google makes money while it provides a free service to millions and they will experience something of the world of ‘Googleplex’, the company’s colourful Silicon Valley headquarters, where staff receive free massages at the end of the day.

But even as it rides high, Google wrestles with difficult challenges in a busines that changes at lighting speed. Can it continue to compete while sustaining the guiding vision of its founders' mantra: DO NO EVIL?

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Inside This Book (Learn More)
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Customer Reviews

13 Reviews
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Average Customer Review
4.1 out of 5 stars (13 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
8 of 9 people found the following review helpful:
5.0 out of 5 stars Pure Inspiration!, 22 Oct 2006
By B. J. Pettiford "radiantbev" (UK) - See all my reviews
(REAL NAME)   
In my view this book sits alongside Losing My Virginity by Richard Branson for inspiration and honesty - mistakes and all! It's a must for any budding or armchair entrepreneur and demonstrates the 100% focus required to start up and maintain a multi-billion dollar company, whilst fiercly defending an original ethos. The culture within the Googleplex is discussed at length and it's clear that this was how they recruited and retained their staff. However, although it was not overtly mentioned in the book it was clear that Brin and Page demonstrated a inpeneterable partnership and strong leadership, even Schmidt was an outsider. If this leadership was not present from the beginning the story may have been different - a lesson for many organisations, I think. A brilliant book my Mr Vise, thanks.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars Almost 5 stars, 8 May 2007
By A. Buteux "adam_buteux" (London) - See all my reviews
(REAL NAME)   
A very interesting book. The writer starts off in a very sycophantic manner, praising Google as if the sun shines out of their HQ. Later in the book the writer covers some more of dodgy practices that Google partake in.
I get the feeling that the reader is being taken on the same journey as the writer; From "Do No Evil" to "Do Lots of Good, but turn a blind eye if it makes Google lots of money".

In 2007 it could do with some updates to do with the latest news, but gives a great history of internet search as well as Google

Ultimately a very good book, let down from 5 stars by some repetition from chapter to chapter
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6 of 7 people found the following review helpful:
4.0 out of 5 stars A 'must read' for Human Resources Executives, 24 Nov 2006
By Christopher A. J. Lamb "HR" (London, United Kingdom) - See all my reviews
(REAL NAME)   
Ok, so we all know a fair bit about Google. Their search tool is the most popular and their brand is like gold - but what goes on inside the Googleplex? This book is a fascinating insight into the creation and growth of a truly unique and engaging workplace. Whatever your industry and whatever the history of your organisation, there are lessons to be learned here about the economic benefits to your business of having a highly engaged and productive workforce and some thoughts on how to get there.
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Most Recent Customer Reviews

4.0 out of 5 stars Covers the Business well, if not the Technical
I enjoyed this book and it gives a good account of the founding members, how they started the company, what it came from and all the major incidents the company has undergone... Read more
Published 2 months ago by Hagrid's Umbrella

4.0 out of 5 stars Good description of Google's rise
I picked this up when it was going cheap in Zavvi's sale. It's a good account of the rise of Google: how they recognized search as the most crucial component of the web and made... Read more
Published 9 months ago by Jeremy Walton

4.0 out of 5 stars "We gotta zig cos they think we're gonna zag"
This book is written as a testament to Google and all they've achieved in the last decade. As someone of a slightly cynical nature I found myself viewing a lot of this book with... Read more
Published 10 months ago by D. Nelson

5.0 out of 5 stars An inspiring read
This is an inspiring read about two young Stanford Institute of Technology students who took on the world - and won. Read more
Published 15 months ago by LXIX

1.0 out of 5 stars Boring, Boring, Boring!
Sure this book gives you the facts where the author knows them but with Larry and Sergey well known for not often giving interviews or much away there really isnt much you couldnt... Read more
Published 19 months ago by G. Kind

5.0 out of 5 stars A disregard for the impossible
Google is the story of the creation of the best internet online search engine with the most powerful software, flashing speed and mountain high storage capacity. Read more
Published on 28 Oct 2007 by Luc REYNAERT

5.0 out of 5 stars Story of how two men changed the world.
What a fantastic story, brilliantly told! As I read the book it made me realise how much one website has changed the way we do so many things. Read more
Published on 11 Sep 2007 by A. Watson

5.0 out of 5 stars Google Endless Growth
This book describes the growth of the Google Empire. It is written in a gripping detective like format that you dont want to put down. Read more
Published on 28 Jul 2007 by G. Jones

5.0 out of 5 stars Excellent Book
Very interesting stuff on Google - I haven't actually finished the book, I'm halfway through but so far, I love it. Read more
Published on 2 Jul 2007 by Mr. A. Kalam

2.0 out of 5 stars The Google Story - somewhat disappointing
This is a moderately entertaining read but I found it rather lightweight with few real insights. I was hoping to learn something about how Google managed their very rapid growth,... Read more
Published on 19 Dec 2005 by chiefgreyhairs

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