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Business to Business Branding
 
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Business to Business Branding (Hardcover)

by LAMONS (Author)
5.0 out of 5 stars See all reviews (1 customer review)
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Frequently Bought Together

Customers buy this book with B2B Brand Management: The Success Dimensions of Business Brands by Philip Kotler

Business to Business Branding + B2B Brand Management: The Success Dimensions of Business Brands
Price For Both: £52.28

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Product details

  • Hardcover: 160 pages
  • Publisher: South-Western, Div of Thomson Learning; 1 edition (29 Sep 2005)
  • Language English
  • ISBN-10: 0324398654
  • ISBN-13: 978-0324398656
  • Product Dimensions: 23.2 x 15.6 x 2.6 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 764,710 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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Product Description

Synopsis
Using plain language, a veteran marketing practitioner outlines a seven-step process for building stronger and more market-relevant brands in the business-to-business environment. He then presents case studies of more than 20 companies who have successfully used the power of branding to increase their competitive advantage. Lamons writes a monthly