Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
45 used & new from £9.19
Have one to sell? Sell yours here
 
   
Tell a Friend
One Customer, Divisible: Target, Analyze, and Prosper
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.
One Customer, Divisible: Target, Analyze, and Prosper (Hardcover)
by Michael W. Lowenstein (Author)
No customer reviews yet. Be the first.
RRP: £23.99
Price: £15.83 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £8.16 (34%)
Availability: In stock. Dispatched from and sold by Amazon.co.uk.

Only 1 left in stock--order soon (more on the way).

Want guaranteed delivery by 1pm Thursday, July 10? Choose Express delivery at checkout. See Details

45 used & new available from £9.19
Product details
Customers Viewing This Page May Be Interested in These Sponsored Links (What is this?)
Marketing Data Analysis
www.SmartFocus.com    Marketing software for analysis, campaign management and email 
Customer Analysis System
www.ExperianIM.com    Welcome to the Science of Marketing Watch Our Three Minute Video 
Ad Targeting Platform
www.SpecificMedia.co.uk/Targeting    Targeted Interactive Media Results! Demo, Contextual & Behavioral Mktg. 
Product Description
Synopsis
Are you getting the most from your customers? Discover how one book could teach you how to optimize your customer relationships. In fact, it goes significantly beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. Specifically, what information should a marketer gather from and about customers, and how to manage it, how to share it, how to apply it, customer by customer and situation by situation?

Customer Reviews


Share your thoughts with other customers: Write an online review
Ad
 


Customer Discussions

Beta (What's this?)
This product's forum (0 discussions)
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Look for similar items by category
Look for similar items by subject
Organizational theory & behaviour
Business & Economics
Business Communication - General
Business/Economics
Customer Service
Customer loyalty
Customer relations
Customer services
Management and Business Administration
Marketing Management
Textbooks


i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad