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Trade Show and Event Marketing: Plan, Promote and Profit
 
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Trade Show and Event Marketing: Plan, Promote and Profit (Hardcover)

by Ruth Stevens (Author), New York University New (Author)
4.0 out of 5 stars  See all reviews (1 customer review)
RRP: £46.99
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Frequently Bought Together

Trade Show and Event Marketing: Plan, Promote and Profit + How to Exhibit at Trade Fairs: The Complete Guide to Making Your Company's Next Exhibition Enormously Rewarding (How to) + How to Get the Most Out of Trade Shows
Price For All Three: £62.13

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Product details

  • Hardcover: 352 pages
  • Publisher: Thomson Learning (15 Feb 2005)
  • Language English
  • ISBN-10: 0324206240
  • ISBN-13: 978-0324206241
  • Product Dimensions: 23.1 x 15.5 x 3.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 766,846 in Books (See Bestsellers in Books)

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Product Description

Product Description

The author masterfully covers all aspects of trade show marketing: setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more.

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1 of 1 people found the following review helpful:
4.0 out of 5 stars Specific Trade Show Strategies, 16 Nov 2005
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
If you are in marketing and you exhibit at trade shows, this book may change your behavior forever. Not only does it provide in-depth information about what trade shows can do and how they operate, but it also explains the financial structure you should put in place to determine whether participating in a trade show is worth your while financially. That may be bad news for corporate marketers who prefer to unpack their booth, buy the coffee and flowers, and hand out literature.
But if you want to turn a trade show appearance into a truly special corporate event, author Ruth Stevens has a game plan for you. Her book includes sample budgets, case studies, expense spread sheets, lead generation forms, checklists, survey ideas and a great appendix listing sources of additional information. It explains everything you need to know about the opportunities that trade shows offer and how you can use them to advance your marketing goals. We highly recommend this book to marketing managers of business-to-business companies who want to start getting solid returns from special events.
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