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Internet Marketing and E-Commerce
 
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Internet Marketing and E-Commerce (Hardcover)

by Kirthi Kalyanam (Author), Ward Hanson (Author)
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Product details

  • Hardcover: 656 pages
  • Publisher: South-Western, Div of Thomson Learning; 2nd Revised edition edition (1 Sep 2004)
  • Language English
  • ISBN-10: 0324074778
  • ISBN-13: 978-0324074772
  • Product Dimensions: 23.9 x 19.3 x 2.8 cm
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  • Amazon.co.uk Sales Rank: 1,730,221 in Books (See Bestsellers in Books)

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Product Description

Product Description

The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.

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