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Management: Meeting and Exceeding Customer Expectations

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Management: Meeting and Exceeding Customer Expectations (Hardcover)

by W.Richard Plunkett (Author), Raymond F. Attner (Author), Gemmy Allen (Author)

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Product details

Hardcover: 760 pages
Publisher: South-Western, Div of Thomson Learning; 7th Revised edition edition (15 Aug 2001)
Language English
ISBN-10: 0324027257
ISBN-13: 978-0324027259
Product Dimensions: 25.8 x 20.6 x 3.8 cm
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Amazon.co.uk Sales Rank: 2,017,673 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Using examples drawn from the successes and failures of companies large and small, this textbook presents an introduction to the principles of business management. Twenty-two chapters cover such topics as organizational planning, strategic management, making decisions, organizational culture, interpersonal communication, human motivation, and contr

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