Book Description
Everything designers need--besides talent!--to turn their artistic success into business success!
As a former operations director for several large design firms (Clement Mok, among them), Shel Perkins is intimately familiar with both the art and business sides of the design world.
A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more.
Filled with real-world examples of the sound business practices and planning that are key to graphic, Web, and industrial designers' success!
Synopsis
"It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." -Frank Maddocks, President, Maddocks & Company This comprehensive guide includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design.Here are just a few of the things you'll learn: * How to get on the right career path * How to market your services successfully * The best way to determine pricing for your services * How to avoid common legal pitfalls * How to structure projects for success * The secrets of successful teams * How to sustain your business long-term Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice.
The book is destined to become an essential resource for both students and working professionals in these areas and more: * Design planning and strategy * Corporate identity development * Marketing communications * Publication and editorial design * Brand identity and packaging design * Advertising and promotion design * Motion graphics * Environmental design * Industrial design * Interaction design BONUS Watch for free chapters online! www.talentisnotenough.com
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