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Marketing Research (Hardcover)
by Donald R. Lehmann (Author), Sunil Gupta (Author), Joel H. Steckel (Author)

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Product details

Hardcover: 950 pages
Publisher: Prentice Hall (24 Feb 1998)
Language English
ISBN-10: 0321014162
ISBN-13: 978-0321014160
Product Dimensions: 24.3 x 19.7 x 3.6 cm
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Amazon.co.uk Sales Rank: 1,326,314 in Books (See Bestsellers in Books)

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Other Editions: Paperback (New Ed) | All Editions

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Product Description

Synopsis
For upper-level undergraduate/graduate-level courses in Marketing Research. These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.

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