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Product Description
Product Description
THE DESIGNER'S HANDBOOK is the essential reference in graphic design colleges throughout the world. This best-selling book has now been completely revised to reflect the sweeping changes that have occurred in the graphic design industry over the past decade. Today, even the smallest design studio is likely to use computers, and new typesetting and colour separation methods influence every aspect of the design process. THE NEW DESIGNER'S HANDBOOK supplies today's designers with everything they need to know as they enter the world of graphic design- from how to work with clients to comissioning photography and illustration, understanding desktop typography and typesetting, producing layouts, preparing material for colour separation, and meeting printers. The substantial updated glossary includes all commonly used design related computer terms. The clear and informative text is fully illustrated with more than 100 illustrations and photographs.
About the Author
Alistair Campbell co-founded award-winning design group QED. He has judged exhibitions and lectured on design, typography and illustration. He has worked as a freelance design consultant and now designs and publishes mutlimedia titles through his company Digital Wisdom Ltd.
THE DESIGNER'S HANDBOOK is the essential reference in graphic design colleges throughout the world. This best-selling book has now been completely revised to reflect the sweeping changes that have occurred in the graphic design industry over the past decade. Today, even the smallest design studio is likely to use computers, and new typesetting and colour separation methods influence every aspect of the design process. THE NEW DESIGNER'S HANDBOOK supplies today's designers with everything they need to know as they enter the world of graphic design- from how to work with clients to comissioning photography and illustration, understanding desktop typography and typesetting, producing layouts, preparing material for colour separation, and meeting printers. The substantial updated glossary includes all commonly used design related computer terms. The clear and informative text is fully illustrated with more than 100 illustrations and photographs.
About the Author
Alistair Campbell co-founded award-winning design group QED. He has judged exhibitions and lectured on design, typography and illustration. He has worked as a freelance design consultant and now designs and publishes mutlimedia titles through his company Digital Wisdom Ltd.
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