Buy this book with Ryanair: How a Small Irish Airline Conquered Europe by Siobhan Creaton today!

Buy Together Today: £15.08

Ryanair: How a Small Irish Airline Conquered Europe by Siobhan Creaton  (6)  £5.99

No Frills: The Truth Behind the Low-Cost Revolution in the Skies by Simon Calder  (2)  £9.99

EasyJet: The Story of England's Biggest Low-cost Airline by Lois Jones  (3)  £4.99

Dirty Tricks: British Airways' Secret War Against Virgin Atlantic by Martyn Gregory  (3)  £6.49

No Frills: The Truth Behind the Low-cost Revolution in the Skies by Sir Freddie Laker  (11)

› Explore similar items : Books (26)

Dominic O’Connell, SUNDAY TIMES
'Cassani’s version of the Go saga is likely to make the book one of the business reads of the year'

Synopsis
Barbara Cassani set up the no-frills airline Go for British Airways. She was a rare breed - a female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with #25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid #110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. Go was sold to arch-rival easyJet for an astonishing #374 million. At a time when the airline industry is in flux, this fast-paced read gives an insight into how to create a successful company with limited resources in such a short space of time. The Go story is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of Barbara Cassani.

First Sentence
From the moment our first plane took off to Rome on Friday 22 May 1998 we were in a battle to survive. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

Search inside this book:

Ryanair: How a Small Irish Airline Conquered Europe by Siobhan Creaton  (6)  £5.99

Dirty Tricks: British Airways' Secret War Against Virgin Atlantic by Martyn Gregory  (3)  £6.49

No Frills: The Truth Behind the Low-Cost Revolution in the Skies by Simon Calder  (2)  £9.99

How They Started: How 30 Good Ideas Became Great Businesses by David Lester  (3)  £7.99

Ruinair by Paul Kilduff  (3)  £9.99

› Explore similar items : Books (8)

9 Reviews 5 star:  (5) 4 star:  (2) 3 star:    (0) 2 star:  (2) 1 star:    (0)           Average Customer Review (9 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews   13 of 17 people found the following review helpful: Not such an adventurous read..., 9 Nov 2003 By  Ian Gleave (CHEADLE, Cheshire United Kingdom) - See all my reviews    What a disappointment. I was looking forward to an exciting read about how a new airline was created and managed. Instead this is in my opinion a self-congratulatory, superficial book that seems only to provide a forum for Barbara Cassani to tell us how wonderful she and the people who worked for her are. Nothing wrong with that I suppose, but not really what I was expecting when I bought it.  Comment | Permalink | Was this review helpful to you? (Report this)   2 of 2 people found the following review helpful: "GETTING IT OFF THE GROUND", 4 Jul 2004 By  fergus boyle (Ireland) - See all my reviews I thought this was an excellent compelling book highlighting the managarial skills of Barbara Cassini and others in their quest to get an airline off the ground (excuse the pun). As I am presently studing for my MBA, I found this book both informative and indeed identified with many aspects of my course in this book. I would recommend it thoroughly to anyone undertaking a management/business qualification, but, quite aside from this aspect, it is an interesting read and would make you want to try your own business idea and live your dream (if that was your desire) good luck!!  Comment | Permalink | Was this review helpful to you? (Report this)   4 of 6 people found the following review helpful: A salutary tale of loyalty and betrayal in business, 17 Nov 2003 By  JR Rodgers "rolandrodgers" (Belfast UK) - See all my reviews    This is a compellingly readable account of how Barbara Cassani and her small team launched the low-cost airline "Go". Barbara tells how the immense dedication of the companies employees pulled them through on many occasions. The book also details how the airline was betrayed by British Airlines, who provided the launch funding, and 3i who funded the Management Buy Out. Both British Airways and 3i lost potential profit and the public lost a popular and reliable low-cost airline. The account is related from the very personal viewpoint of Ms Cassani, but none the less readable for that. Anyone who regularly flys on low-cost airline should read this book.