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Product Description
Review
'Her story is impressive and her dedication to her work outstanding' OBSERVER 'Likely to [be] one of the business reads of the year' Dominic O'Connell, SUNDAY TMES 'This book is a must-read for business managers' Bill Jamieson, SCOTSMAN 'The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah' Marianne Macdonald, EVENING STANDARD 'An interesting look at how British business works.' SUNDAY HERALD 'Brilliantly readable.' SUNDAY TELEGRAPH 'A slick, comprehensive and comprehensible story.' GLASGOW HERALD
Product Description
Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing GBP374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. THE GO STORY is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
Inside This Book
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First Sentence
From the moment our first plane took off to Rome on Friday 22 May 1998 we were in a battle to survive. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
From the moment our first plane took off to Rome on Friday 22 May 1998 we were in a battle to survive. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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72% buy the item featured on this page: Go: An Airline Adventure |
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5% buy Airline Marketing and Management£16.20 |
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