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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build a Competitive Advantage
 
 
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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build a Competitive Advantage (Hardcover)

by DC Esty (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)
RRP: £14.50
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Product details

  • Hardcover: 384 pages
  • Publisher: Yale University Press (31 Oct 2006)
  • Language English
  • ISBN-10: 0300119976
  • ISBN-13: 978-0300119978
  • Product Dimensions: 23.6 x 16 x 3.3 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 229,778 in Books (See Bestsellers in Books)

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Product Description

Financial Times, September 23, 2006
'A manual on how to turn your company into an eco-success.'


Review
`... [a] must read.'


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2 Reviews
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9 of 9 people found the following review helpful:
5.0 out of 5 stars Straightforward sustainability manual, 15 Jun 2007
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Sesame Street's Kermit the Frog famously observed, "It's not easy being green." Whether easy or not, environmental and social pressures are pushing more and more companies to ride the "green wave" to ecological sustainability. In this beautifully organized, crisply written book, Daniel C. Esty and Andrew S. Winston, both Yale professors, describe how sustainability can create competitive advantage. They succinctly make the business case for sustainability, and then provide a playbook of green strategies and tactics. The presentation is neither too abstract nor too detailed: It's just right. Nor is their presentation one-sided: They enumerate many ways sustainable products and strategies can go wrong. While some of their suggestions may seem obvious, the authors deserve praise for collecting so many excellent tips and tricks, and for describing them in memorable (mostly) jargon-free prose. We highly recommend this smart book to any business leader who wants to move beyond rhetoric to action. While Kermit's wisdom is doubtless correct, this handbook makes being green much easier.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Great strategy book, 13 Oct 2008
By S. Gale "Stephen Gale" (London, UK) - See all my reviews
(REAL NAME)   
This book provides a very straightforward and non-emotional approach to sustainability. The authors succeed in putting forward a logical case for why sustainability matters in business terms. There are plenty of examples along the way that help to flesh out their argument and provide food for thought.

The first part of the book provides background and context to the issues that we are all facing today. The latter parts of the book explores the strategies that the "best in class" companies are using.

I found the book a really useful introduction to the business rationale behind sustainability. We didn't get bogged down in environmental facts and figures and it didn't try to scare us into action. Just a well balanced, practical approach to making businesses more sustainable. Highly recommended reading for those interested in strategies around building sustainable business.
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