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Product Description
Alan Fern, New York Times Book Review
"Mr. Rand's work is distinguished for its ready wit and richness of reference . . . [He] describes his work with the same precision, economy, and passion he displays in his graphic designs, and he lets us understand the nature of his relationships with his clients, his audience, and his art."
Product Description
Paul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art.
"Mr. Rand's work is distinguished for its ready wit and richness of reference . . . [He] describes his work with the same precision, economy, and passion he displays in his graphic designs, and he lets us understand the nature of his relationships with his clients, his audience, and his art."
Product Description
Paul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art.
Inside This Book
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First Sentence
Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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