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Design, Form and Chaos
 
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Design, Form and Chaos (Hardcover)
by Paul Rand (Author)
5.0 out of 5 stars  (2 customer reviews)

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1 used & new available from £194.62
Product details
  • Hardcover: 224 pages
  • Publisher: Yale University Press (5 April 1993)
  • Language English
  • ISBN-10: 0300055536
  • ISBN-13: 978-0300055535
  • Product Dimensions: 26.2 x 19.8 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  (2 customer reviews)
  • Amazon.co.uk Sales Rank: 1,355,340 in Books (See Bestsellers in Books)
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  • See Complete Table of Contents
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Product Description
Synopsis
In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.

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2 Reviews
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Remind yourself why you became a designer!, 19 Feb 1998
By A Customer
This book is a wonderful source of inspiration, worth owning for the essay "Good Design is Goodwill" alone. The text appears at first to be slight, but will leave your psyche feeling nourished; Rand's writing style was very much like his graphic style: it's economical, but every word is perfectly chosen and placed.
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