The Beermat Entrepreneur: Turn Your Good Idea into a Great Business (Paperback)

"I recommend this book to any aspiring entrepreneur" Charles Dunstone, Founder, Carphone Warehouse.

Beermat Entrepreneur became an instant bestseller on publication in 2002. It has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business.

In the three years since Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing businesses. The experiences and feedback of these people has overwhelming supported the Beermat methodology. In this edition, the authors have distilled the feedback from entrepreneurs to fine tune Beermat so that it offers exactly what entrepreneurs are looking for. The new edition offers more advice on working with a bank to your greatest benefit, more info on how to grow your business, and much needed advice on what to expect and how to handle the 20-plus employee stage.

"This book, for me, says it all…It should become standard reading for all employees, managers and founders of start-up businesses."
Professor Sir Christopher Evans OBE, Founder, Merlin Biosciences

"Mike and Chris understand with unusual clarity what drives a start-up."
Tim Smit, Founder, The Eden Project

"What I really liked about this book was that it was easy to read. There are too many half-finished books by my bed that would have helped get me there years ago if I had just finished them. Yet I read Beermat in just one sitting; I enjoyed the book and related to it."

 Simon Woodroffe, Founder of Yo Sushi!

"Refreshing and very readable."

Richard Donkin, Financial Times

You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.

From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses.

This new second edition reveals the entrepreneur’s Magic Question – what it is and what it can do for you, plus the most common problems encountered by start ups and what to do about them before they happen to you! Containing the distilled wisdom of serially successful entrepreneur Mike Southon, The Beermat Entrepreneur is packed with both sound advice and expert insight.

A royalty on the sale of this book will be paid to The Prince's Trust, Registered Charity No. 1079675, through its subsidiary trading company.

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