Review
"This book is great - I wish it had been around when I started in business from my van."
Tom Hunter, who sold his Sports Division business for £290 million
The few business guides I've read have focussed largely on the technical details of the small business. Whilst things like taxation are obviously important in how to run a business it not a major factor in how to successfully run one. It is all about the entrepreneur and his skills and this book targets that area.
It is more about wisdom than information although all the relevant technical stuff is in there. It is written in a style that is bit like discussing the secrets with the author himself and it contains some relevant and often very amusing anecdotes/examples to support his advice.
If you pick up this book and only read the first few pages you will have already increased your knowledge of what it takes to be the next Richard Branson.
I have based my short review on reading the preproduction drafts and on my lifelong friendship with the author. Having witnessed at first hand his triumphs and failures I have to say one of his major triumphs is condensing his experiences so successfully into this book. Basically it shows how simple it is people are scared by the complexity. This guide gives you what is essential. It is pithy and concise.
If you are thinking about going it alone it REALLY will make things easier for you and at this price you can't really go wrong!
Customer Review.
"If youre wondering whether to take the plunge, this is a great place to start. There are other books that cover the same ground, but few that do so in such an entertaining and inspiring way."
Sunday Times 8th Feb 2004
What a great book!
Business Adviser Magazine
stuffed with nuggets of practical, useful advice and entertaining but, at the same time, educational anecdotes.
Scottish Business Insider (circ 20,019)
"The best book - simple to understand and written by someone who's been there, done it, and got the T-shirt." - Esquire, October 2006
Esquire, October 2006
The best book - simple to understand and written by someone who's
been there, done it and got the T-shirt.
See all Product Description