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Review
"Startling both in its simplicity and effectiveness, I hugely recommend HEMP as essential reading for anyone involved in or interested by marketing."
Chris Hughes, Chairman, TEC International
" HEMP helps you achieve in a few hours a plan which would normally take weeks"
Ann Fendi, Sales and Marketing Director, Sunley plc
HEMP will stimulate you to look at marketing challenges with enhanced clarity and significantly increase your chances of delivering demonstratable value. Plus, it's a really entertaining read!"
Andy Hurst, Sales and Marketing Director, Taylor Woodrow
"Clear, concise and informative - focused on the key issues, avoiding all the jargon!"
Patrick Stirland, MD, The Mitie Group
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"Startling both in its simplicity and effectiveness, I hugely recommend HEMP as essential reading for anyone involved in or interested by marketing."
Chris Hughes, Chairman, TEC International
" HEMP helps you achieve in a few hours a plan which would normally take weeks"
Ann Fendi, Sales and Marketing Director, Sunley plc
HEMP will stimulate you to look at marketing challenges with enhanced clarity and significantly increase your chances of delivering demonstratable value. Plus, it's a really entertaining read!"
Andy Hurst, Sales and Marketing Director, Taylor Woodrow
"Clear, concise and informative - focused on the key issues, avoiding all the jargon!"
Patrick Stirland, MD, The Mitie Group
"a compact, hard working guide to a marketing system that should, ir followed from beginning to end, improve your business' chance of profitability... Knights writing is so motivational that it could give you the biggest high you'll get all year" - Internet Works
Product Description
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.
HEMP is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size, whatever your business, whatever sector you operate in. And it’s tried, tested and proven.
Each step is detailed within the book with explanations as to why each step is necessary. Also, the benefits of completing the process sequentially are highlighted.
This is the book that will help you to:
- create a highly effective marketing plan that works – in just one hour!
- learn from the relevant case studies and examples and apply these to your business
- really understand your business and what it is that makes people buy from you
- identify the real obstacles to your plan – and how to overcome them
- gain tips for how to make sure your plan is successfully implemented
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What Do Customers Ultimately Buy After Viewing This Item?
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69% buy the item featured on this page: The Highly Effective Marketing Plan: A Proven, Practical, Planning Process for Companies of All Sizes £8.44 |
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9% buy Marketing Plans: How to Prepare Them, How to Use Them £28.49 |
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8% buy Marketing for Dummies, UK edition £7.99 |
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7% buy Marketing Plan in Colour (Chartered Institute of Marketing) £18.99 |
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