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Product Description
Product Description
The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree.
The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.
The third edition of this highly successful textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.
From the Back Cover
The third edition of this highly successful textbook is direct and readable, with a firm focus on applying economic principles to the real world of business. It has been thoroughly revised and updated to reflect current issues and is therefore ideal for a first course in economics taking a business perspective.
Features
- Contains a wealth of applied material and case studies which demonstrate how economics can be used to understand real business situations.
- Covers all the major topics of economics, as well as several specialist business chapters and sections.
- Provides a balanced coverage of microeconomic, macroeconomic and international economic issues.
- 'FT Reports' throughout which include articles from the Financial Times examining topical news stories.
- A range of pedagogical features to aid learning, including review questions and a web appendix.
New to this edition
- Use of icons throughout to highlight and explain key ideas.
- 'Pause for thought' questions integrated throughout encourage reflective learning. Answers are on the Companion Website.
- New chapter on strategic management and a new section on globalisation.
- Extensive web references which can be hotlinked from the book’s excellent Companion Website.
Student supplements
This textbook is accompanied by an outstanding Companion Website, full of resources for students. These include: multiple-choice questions for each chapter; monthly updated links to news articles, with questions and commentary; hotlinks to related websites; case studies referenced in the main text; and answers to questions in the text.
Visit www.booksites.net/sloman
About the authors
John Sloman lectures in the School of Economics at the University of the West of England. He is also Director of the Economics Subject Centre of the UK government-funded Learning and Teaching Support Network (LTSN) for higher education. Economics LTSN is based at the University of Bristol.
Mark Sutcliffe is based at Bristol Business School at the University of the West of England and has many years of experience teaching economics to business studies students.
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