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Smart Retail: How to Turn Your Store into a Sales Phenomenon
 
 
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Smart Retail: How to Turn Your Store into a Sales Phenomenon (Paperback)

by Richard Hammond (Author)
5.0 out of 5 stars See all reviews (13 customer reviews)

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Product details

  • Paperback: 176 pages
  • Publisher: Prentice Hall; Ill edition (11 Sep 2003)
  • Language English
  • ISBN-10: 0273675214
  • ISBN-13: 978-0273675211
  • Product Dimensions: 23.2 x 15.4 x 1.6 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (13 customer reviews)
  • Amazon.co.uk Sales Rank: 49,389 in Books (See Bestsellers in Books)

    Popular in these categories:

    #12 in  Books > Business, Finance & Law > Management > Distribution > Retail
    #15 in  Books > Business, Finance & Law > Small Business & Entrepreneurship > Sales & Marketing
    #42 in  Books > Business, Finance & Law > Careers > Entrepreneurship

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  • See Complete Table of Contents

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Product Description

Review

"A really practical and helpful guide, essential reading for anyone involved in retailing." Charles Dunstone, CEO, The Carphone Warehouse

"This book is full of practical good things to make running stores that bit easier to get right." Julian Richer, Chairman and Founder, Richer Sounds

"A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail." Vittorio Radice, Executive Director, Marks and Spencer (former Chief Executive, Selfridges)

"A book about doing it." Allan Leighton, Chairman, Royal Mail (former CEO, ASDA).

"Very much to the point and a great practical guide to retailing." John Thornton, Chairman of Thorntons

®€˜I thoroughly enjoyed every minute of it.®€™
Simon Stephens, District Manager, Sunglass Hut

®€˜This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levels®€™
James Heneage, Managing Director and Founder, Ottakars plc



Umesh Vadodaria, Store Manager, PC World
This is how it's done.

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

13 Reviews
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Average Customer Review
5.0 out of 5 stars (13 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
32 of 32 people found the following review helpful:
5.0 out of 5 stars For team members and managers in any job, anywhere.., 7 Mar 2006
I purchased this book after being offered a managerial role in retail. Knowing little about the industry, I was looking for a book that could tell me everything... from shop floor to staffing.

This book not only taught me all I needed to know but gave me confidence and passion to go ahead and be a great team member. I made notes all over it as by page 2 I knew I wasn´t going to be passing it on to anyone else!

Easy reference, interesting to read - I took it on holiday - excellent section on people management and lots of information and advice that would apply to most office jobs, work teams and managers everywhere, not just in the retail industry. Also written by a normal guy who has had a long and successful career in retail, not a stuffy professor with a PhD. Thoroughly recommended.

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18 of 18 people found the following review helpful:
5.0 out of 5 stars Great tips and ideas to transform your business., 5 Feb 2004
By D. Toney "Luton Sixth Form Book Club" (LUTON, BEDFORDSHIRE United Kingdom) - See all my reviews
(REAL NAME)   
I have just read 'Smart Retail' and think it is brilliant. It is a very practical book on how to maximise your sales as well as how to motivate your staff.

As a Business Teacher I have used this book alot in my A level Business and AVCE Retail teaching. It is full of good examples and cases studies which help distill good practice. I was particularly impressed with the the section on how to bring 'fun' into your job descriptions - sounds a contradiction in terms know. How fun is your job description? The book described how re-writing job descriptions motivated saturday workers and turned them into an enthusiastic and successful sales team.

So go on, clip on the button and get a copy now. You wont regret it.

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13 of 13 people found the following review helpful:
5.0 out of 5 stars Essential reading for retailers, 1 Aug 2004
By R Jones (London, UK) - See all my reviews
"Read Richard Hammond's book last March and thought at the time: 'Why couldn't I have read this when I entered the industry?' The book really should be positioned as essential reading for anybody entering, or even trying to sell to, the retail industry."
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Most Recent Customer Reviews

5.0 out of 5 stars Successfully addresses a broad range of reader profiles
You may be an assistant store manager, a visual merchandiser, a senior operations executive or a small shop owner... Read more
Published 2 months ago by Uluhan Kumru

5.0 out of 5 stars Very useful...
Useful and practical advice by a man who knows his business inside out. Well written and a pleasure to read, I would recommend this book to anyone interested in retailing.
Published 8 months ago by Molehill

5.0 out of 5 stars brilliant brilliant brilliant
If you can only afford one book to help you with your retail business - GET THIS ONE!
I have used it as a basis for training days with my staff and these have been amongst... Read more
Published 12 months ago by Julie Peel

5.0 out of 5 stars very interesting reading
My girlfriend and I have opened up a clothes store recently and are working hard to let it survive the first few difficult years. Read more
Published 24 months ago by Stany Vanden Eycken

5.0 out of 5 stars If you're in a hurry, this is for you!
I bought this just as we were opening our first shop. It's quick to read, makes sense and is easy to remember. Read more
Published on 22 Dec 2005 by pskarrott

5.0 out of 5 stars Smart Retail Review
I read this book on the recommendation of a friend who had just opened a shop called The Nice Cream Company in Shrewsbury, she read it, found it essential reading for a new... Read more
Published on 15 Jun 2005 by Paul Wright

5.0 out of 5 stars Absolutely Fabulous !!
This book was a dream to read, the author placed all concepts into case studies and didn't try to blind the reader with science. Read more
Published on 31 Oct 2004 by purplekittykatz

5.0 out of 5 stars A real eye opener for me
I was unaware just how much new mileage I could get out of my job in retail until I read this book. It has made me see my job as a store manager in a completely new perspective... Read more
Published on 20 Jul 2004

5.0 out of 5 stars Sound principles, well presented.
An easy to read informative round up of the way to do it right. Smart Retail, presents proven concepts and case studies along with insight and original ideas. Read more
Published on 21 Oct 2003 by mattley777

5.0 out of 5 stars Smart Retail
A really inspiring book, easy to digest with its clear presentation style and yet full of great tips and insight into the world of Retail. Highly recommended
Published on 1 Oct 2003 by j w cole

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