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The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
 
 
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The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan (Paperback)

by John Mullins (Author)
4.9 out of 5 stars See all reviews (17 customer reviews)

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Product details

  • Paperback: 288 pages
  • Publisher: Financial Times/ Prentice Hall; Ill edition (8 May 2003)
  • Language English
  • ISBN-10: 0273663569
  • ISBN-13: 978-0273663560
  • Product Dimensions: 23.1 x 15 x 1.8 cm
  • Average Customer Review: 4.9 out of 5 stars See all reviews (17 customer reviews)
  • Amazon.co.uk Sales Rank: 123,456 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

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Product Description

Review

"...shows how to road test ideas and opportunities before writing a business plan and improve the chances of winning both customers and capital" Business Monthly, July 03

"...does provide a reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies." Financial Times, July 03

"The New Business Road Test

is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. "   Max Aitken Chief Executive, Ratio One



Product Description

So you have a business idea. How can you assess whether it will work? Whether it is worth backing by investors, and worth backing with your future?   

The New Business Road Test

shows you how to test your idea before writing your business plan. It will help you to make sure that the business you build is based on a winning idea, enabling you to invest your time wisley and pitch to investors and customers with confidence.

Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. Above all, it will help you to answer the essential question of whether your idea is worth a business plan and worthy of a successful eneterprise.

No budding entrepreneur should leave the day-job or face an investor without having read this book.

"The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. "   Max Aitken Chief Executive, Ratio One



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The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
82% buy the item featured on this page:
The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan 4.9 out of 5 stars (17)
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The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series) 4.5 out of 5 stars (13)
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The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of
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Customer Reviews

17 Reviews
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Average Customer Review
4.9 out of 5 stars (17 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
19 of 19 people found the following review helpful:
5.0 out of 5 stars Got a business idea? Read this book NOW..., 20 Aug 2003
By Matt (London, London United Kingdom) - See all my reviews
I fully recommend this book to anyone serious about investing time and/or money in a new business. It lays out a method for developing a thorough understanding of any concept, its market and its industry... but more than that... "The New Business Road Test" helps gauge how to give a new business the very best chance of success.

I first met John Mullins a year ago on the Entrepreneurship Summer School at London Business School. As the course's architect and lead tutor, he helped me bring to bear the "7-Domains" framework on what I thought was a winning concept. Were it not for his teaching, I may well have made a huge mistake. As it was, he helped me understand in advance the difficulties I would likely be faced with, and more importantly, his coaching helped me identify a far more achievable opportunity.

The book is thorough but at the same time an easy read. That's not to say answering the questions raised about a new venture is easy. It isn't. But John's messages are always thoughtful and resoundingly practical. He has a great ability to present complex interrelated issues in a logical way, which speaks to his many years of hands-on entrepreneurial experience. Buy the book- it's great. I use it all the time.

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15 of 15 people found the following review helpful:
5.0 out of 5 stars A grief saving reality check, 19 May 2003
By A Customer
I had already written my business plan before reading this book - what a waste of time. It was quite embarrassing to re-read it after reading Mullin's book. It was all about my product without thinking about the market I'd be operating in and the industry I'd be competing in. It actually said, "there is no competition". As Mullin's points out - there's no such thing as no competition - and if there really isn't any there will be soon – so what are you going to do to stay ahead. Fortunately I think I've managed to tweak my idea in light of what the book recommends, and also I've realised that I don't have all the skills needed to make it work - and found someone to employ who can fill the skills gap (there's a really good chapter about making sure management team - i.e. me - is well connected within the industry, with suppliers etc - time to get out and network). The book hasn't made me a millionaire yet but my business has a lot better chance of surviving than it would have if I hadn't read this book. The best twenty odd quid I've spent on my business.
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9 of 9 people found the following review helpful:
5.0 out of 5 stars Practical, easy-to-read, sound advice, 23 Jul 2003
Mullins has been nominated for, and won, several prestigious teaching awards for many reasons – one of them is empathy. He can deliver a clear message by communicating at his audience’s level better than almost anyone. This skill is incorporated into this book really well. The New Business Road Test is a very readable and practical guide targeted primarily at entrepreneurs or anyone considering a new opportunity – whether they be students, entrepreneurs, middle managers, housewives or executives. All would benefit from the research and underlying principles in this book. And Mullins is not just a sit-behind-a-desk kind of guy… he’s been out there and done it himself.

Ever wonder why so many startups fail? One nice take-away for me was drawing a distinction between two very misused words: “market” and “industry”. They are definitely not the same and this book teaches you to examine each clearly and separately, which immense benefits. Many businesses fail because they only identify a great MARKET but it’s in a lousy industry – or vice versa (internet startups ring a bell?). And what about the person or people who will form the management team? The book will guide you to critically assess the team from several perspectives – most which will be new to most people.

Each chapter in the book concludes with a checklist of practical questions to ask yourself if you’re considering a new venture. The chapters are littered with practical quotations and real-world examples from many sources – including several mini case studies.

If you’re worried or intimidated about writing a business plan, don’t be. I would recommend reading this book and following the underlying principals contained within it. If anything, this book will give you a lot more confidence and a solid understanding of the strengths and weaknesses of your potential business plan, should you decide your idea is worth continuing to write about. I can find no weaknesses, give it a 10 out of 10, and would recommend it to my mother!

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Most Recent Customer Reviews

5.0 out of 5 stars Amongst the Best Books
The book elaborates on 7-domain analysis and the importance with lots of practical examples as well. I highly recommend this book.
Published 5 days ago by PS User

5.0 out of 5 stars Invaluble source of objectivity
I've read quite a few business books, whilst developing my business plan. This one is the one I'd recommend the most. Read more
Published 5 months ago by Mr. M. Henry

5.0 out of 5 stars Got a business idea ? Read this book before you do anything else.
Having had several failed and partially successful business ideas in the past I decided I needed to get an education in how to bring my ideas to fruition, so I enrolled at London... Read more
Published 12 months ago by JP

5.0 out of 5 stars Indispensible...
A fantastic book. Very sensible approach to "road testing" your business idea. My only complaint is that my ideas keep failing his comprehensive road test! Read more
Published 17 months ago by Nomesky

5.0 out of 5 stars This author knows his stuff
I added this book on spec to a hefty order of business planning books I was buying. This book alone was worth the price of the total order! Read more
Published on 16 Dec 2005 by absoprob

3.0 out of 5 stars Interesting but...
Well-structured with concrete examples in tech, dot.com, consumer goods, etc.
Could be shorter
Caters more to entrepreneurs with large aspirations that are seeking venture... Read more
Published on 25 Jul 2005

5.0 out of 5 stars Superb. Stop reading the reviews--just buy it now!
This book is immensely helpful, I can't recommend it too highly.
There probably isn't a single business person on the planet who wouldn't benefit from knowing the 7 Domain... Read more
Published on 20 Jun 2005

5.0 out of 5 stars A book ready to use for an entrepeneur
I am currently writing a feasibility study for establishing an olive oil business in Turkey. I introduced Mullins' framework to the investor, who is planning to finance the... Read more
Published on 29 Nov 2004 by Kivanc Emiroglu

5.0 out of 5 stars Indispensable Guide for Entrepreneurs
While it is enjoyable to take a car for a road test before buying because we gain valuable insight about the car before investing, John Mullins' Business Road Test is even more... Read more
Published on 22 April 2004 by miamireader

5.0 out of 5 stars Best book I've read in a very long time
I've been reading some business books in the past year, and this one is simply the best one I've read to date. Read more
Published on 19 Jan 2004 by joaobeltrao

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