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How to Move Minds and Influence People: A Remarkable Way of Engaging and Persuading Others (Paperback)

by Iain Carruthers (Author)

4.2 out of 5 stars See all reviews (10 customer reviews)

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Product details

Paperback: 126 pages
Publisher: Prentice Hall; Ill edition (5 Jun 2003)
Language English
ISBN-10: 0273663364
ISBN-13: 978-0273663362
Product Dimensions: 21.2 x 13.8 x 1.2 cm

Average Customer Review: 4.2 out of 5 stars See all reviews (10 customer reviews)

Amazon.co.uk Sales Rank: 354,008 in Books (See Bestsellers in Books)

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Product Description

If you are running a project, leading a team or trying to win a contract, think about the people you need to influence. What if you could get behind their scepticism or defences? What if they could see the world from your vantage, and enjoy the view? What if they could see just what was possible?

This book has a simple aim: to help you influence people by firing their imaginations. Don’t argue with them. Don’t proposition them. Let a well chosen story or stories smuggle in what you need them to know.

You don’t need special skills or a silky smooth voice. You just need to take a few practical steps and soon the unlikeliest of people will be eating out of your hand. Inside you’ll discover:

Ideas and tools to help you influence others in your working life
How to craft a story to an audience and their needs
How to understand and tell your own story

This book will show you how to create a story to influence anybody, in any situation. Whether you are trying to influence a single person or a room full of expectant or cynical faces, discover how to make your point, change others’ minds, and carry people with you.

About the Author

Iain Carruthers graduated from Wadham College, Oxford. He holds a Masters in Organisational Consulting from Ashridge. He is founder of The Encounter Business (www.encounterbusiness.com), a change agency specializing in making brands useful to business. Until 2003, Iain was a Director at Interbrand, having previously worked as a consultant and marketer in the UK and USA. He is a frequent conference speaker and business commentator, appearing on Radio 4 and CNN. He shares a home in London with three women, although two of them are under six.

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	59% buy the item featured on this page: How to Move Minds and Influence People: A Remarkable Way of Engaging and Persuading Others 4.2 out of 5 stars (10) �6.49
	15% buy How to Win Friends and Influence People 4.6 out of 5 stars (68) �4.48
	14% buy Persuasion: The Art of Influencing People 3.6 out of 5 stars (19) �5.49
	7% buy Influence: The Psychology of Persuasion 4.2 out of 5 stars (20) �6.08

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Customer Reviews

10 Reviews

5 star:		(7)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(1)

Average Customer Review

4.2 out of 5 stars (10 customer reviews)

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Most Helpful Customer Reviews

18 of 20 people found the following review helpful:

1.0 out of 5 stars Author Loses Plot - End of Story, 12 Mar 2004

By	Karl (England, Great Britain) - See all my reviews (TOP 1000 REVIEWER)

This is one of those books that promise much but simply can't deliver.
Subtitled "A remarkable way of engaging and persuading others", this is supposedly a "how to" book on the use of storytelling in business. Unfortunately it doesn't have too much to say about that subject and if you only read pages 20-26 then you'd still get just about all there is worth getting.

So how are the other 90+ pages filled?

Well, there's at least 300 pages about three films - "Erin Brockovich", "American Beauty Rose" and "The Shawshank Redemption".
Oh, okay, perhaps not quite 300 pages. Maybe it just feels like that, especially as these passages seem to have no special purpose other than to fill space.
Indeed, if you haven't seen these films, or worse yet HAVE seen them but don't like them then I suspect that you definitely will NOT enjoy this book.

There is an 8 page Appendix of 11 allegedly "Very useful stories", though 7 of them have been used so often in previous books it seems like an act of wanton malice to have dragged them out of retirement yet again.

There's a whole 44 page "Act 2" (the first 56 pages are referred to as "Act 1" - don't ask me why, I've no idea) on how to work out "The story of your life". This section is allegedly included because: "This is a book about influencing people. To influence people, you need to know what influences you."
Unfortunately that's all the explanation we get on that point, so unless you already understand that concept then you're going to be pretty disappointed when you get to page 100 where the main body of the book just ends - loose ends left all a'flutter.

Fortunately, when I bought this book it was half price - which actually brought it a lot closer to its real value, in my opinion.

As long as you know NOTHING about storytelling, and aren't particularly interested in the subject, then I agree with the previous reviewer who said this book offered a pleasant way to pass the time on a long journey.
If, on the other hand, you were looking for an enlightening description of the fascinating subjects of stories and storytelling, in business or any other context, this book is pretty much a complete waste of time.

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9 of 10 people found the following review helpful:

2.0 out of 5 stars Lightweight..., 28 April 2004

By	Mr. R. Horberry - See all my reviews (REAL NAME)

...in every sense. There's the occasional nugget of insight in this slimlittle book, but it's far too fluffy to qualify as a "how to" guide. Plusit's rather derivative, taking ideas from John Simmons and Stephen Denningin particular. It could act as an introduction to the power ofstorytelling for a complete novice, but there's no real substance beyondthat. I was neither engaged or persuaded.

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6 of 7 people found the following review helpful:

5.0 out of 5 stars An excellent slim volume in a voluminous world, 23 Jan 2006

By	Chris Pearson (Gloucestershire, UK) - See all my reviews

Just at the time I wanted to move from a 'briefcase' world to a 'backpack' one, I spotted this book.

It is a coherent and clear expositon on the power of stories. The first half of the book is about how you can use them to influence others effectivley in business. The second provides a framework for readers to evaluate and consider their own story-what shapes it and where you can draw energy from to make it fulfilling.

Whilst many business writers take a theme or hypothesis and 'do it to death' over 200-300 pages, Carruthers provides a simple and easy to understand approach that in around 100 pages tells you all you need to know, concisely. Refreshing, motivating and imaginative, it's a title I often dip back into when I'm looking for inspiration in a business world where powerpoint, data feeds and research statisitcs are seen as the best way to influence.

And anyway, any good business book that can quote Prefab Sprout, Oliver Stone and Steve Biko amongst others has got to be worth the price on the cover.

Highly recommended

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Most Recent Customer Reviews

5.0 out of 5 stars a great and friendly book
There are thousands of books out there about story-telling (well, lots anyway) and hundreds about story-telling and brands (still, lots, anyway) and most of them are very dry and... Read more

Published on 15 Nov 2005 by russell davies

5.0 out of 5 stars Great train book
I really enjoyed this. If you take it on its own terms, which is a quick witted journey through the basics of story telling and how it works in business, this is a great read. Read more

Published on 18 Oct 2004

4.0 out of 5 stars Read the first half, skip the second
Carruthers' focus on story-telling is excellent and he has a lively, sharp writing style. The book is worth reading for the first half alone, which is just as well because the... Read more

Published on 15 Mar 2004

5.0 out of 5 stars How to move minds and influence people
A great read - easy to pick up and read in bite size chunks with lots of useful tips. Refreshingly good in this day and age of long, dull business books plus Iain doesn't try to... Read more

Published on 8 Jul 2003 by Joanna Dixon

5.0 out of 5 stars Customer review
This books is not only a refreshing take on how we can all communicate in a more compelling and incredibly human way, but also generates some powerful insights for the reader... Read more

Published on 25 Jun 2003

5.0 out of 5 stars How to Move Minds and Influence People
How to move minds and influence people is an easy read, fun, short, meaningful and rewarding book about the age old power of storytelling. Read more

Published on 20 Jun 2003 by Steve Gerry

5.0 out of 5 stars Finished on the drive !
Most business books seem to go in one ear and out the other. One or two make me think about the subject. This is most certainly one of the latter. Read more

Published on 17 Jun 2003 by DRS

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