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The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series) (Paperback)

by Richard Stutely (Author)

4.6 out of 5 stars See all reviews (14 customer reviews)

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Product details

Paperback: 336 pages
Publisher: Financial Times/ Prentice Hall; 2nd Revised edition edition (14 Dec 2001)
Language English
ISBN-10: 0273659219
ISBN-13: 978-0273659211
Product Dimensions: 24.9 x 17.5 x 2 cm

Average Customer Review: 4.6 out of 5 stars See all reviews (14 customer reviews)

Amazon.co.uk Sales Rank: 193,376 in Books (See Bestsellers in Books)
Popular in this category:
#49 in Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations

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Product Description

Review

Praise for The Definitive Business Plan:

"Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool." - Peter N. Tan, Senior Vice President, Hambrecht & Quist

"If this book had been available 30 years ago, life would have been a lot easier." - Mike Brooke, Entrepreneur and Private Venture Capitalist

"This is the most user-friendly book covering the business planning process that I have seen"- Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd

"A comprehensive, clear and rigorous framework. Invaluable for both practitioners and MBA students alike. This is the guide to business planning in rapidly changing times." - Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London

Product Description

A good business plan is the difference between success and not even getting the chance to try. This international bestseller is THE ultimate guide to business planning. Whether the goal is raising start-up or development finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, this book explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus attention on strategic planning and on strategic and operational controls. If you want to part people from their cash you need a business plan that has the substance to stand up to close examination without falling over. The Definitive Business Plan will make sure your plan is good enough to start, run or revitalise any business enterprise. "Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool."- Peter N. Tan, Senior Vice President, Hambrecht & Quist

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Inside This Book (Learn More)
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Front Cover | Table of Contents | Excerpt | Index | Back Cover

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What Do Customers Ultimately Buy After Viewing This Item?

	79% buy the item featured on this page: The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs (Financial Times Series) 4.6 out of 5 stars (14)
	7% buy The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (Financial Times Series) 4.9 out of 5 stars (19) �11.63
	6% buy The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of 4.6 out of 5 stars (13) �8.41
	5% buy How to Write a Great Business Plan (Harvard Business Review Classics) �3.98

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Customer Reviews

14 Reviews

5 star:		(12)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.6 out of 5 stars (14 customer reviews)

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Most Helpful Customer Reviews

30 of 30 people found the following review helpful:

5.0 out of 5 stars Fantastic, 15 Oct 2003

By	"djl101" - See all my reviews

I bought the previous version of this book to help me write a business plan before seeking startup funding for a technology idea. For my needs, this book continues to be my primary reference when writing business plans.

The language used is clear, and there are a few dry jokes that I'm ashamed to say did make me laugh out loud. Having said this, the book is probably more thorough than some readers need - if you want to write the type of business plan that the bank invites you to do when opening an account (e.g. competitive landscape is a single page of local competitors, their prices and their strengths/weaknesses) then you'll find that this book is overkill. If you plan to spend two weeks or more writing your business plan then this book will probably make the process much easier, and lead to a more thoughtful document that stands up to detailed financial and strategic analysis by bank managers, investors, advisors etc. If this is what you're trying to write, then you'd be a total monkey to start without reading this book.

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42 of 43 people found the following review helpful:

5.0 out of 5 stars The Holy Grail on "How to write a Business Plan", 1 April 2002

By	hk797@yahoo.com - See all my reviews

Having spent the last 15 years helping businesses of all sizes pull together business plans I have finally found a textbook solution to get them started. All you ever wanted to know and were afraid to ask is within this gem of a book. If your looking for a one stop solution to all the answers to your questions on getting started here it is. Its the best investment of time and money you will ever make.

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16 of 16 people found the following review helpful:

5.0 out of 5 stars An extremely practical and useful guide., 17 Jun 2003

By A Customer

This is one of the best business planning guides I have read. It gives practical advice and examples on all aspects of planning that are as applicable to the small business as to the larger organisations. As a middle manager who was not used to preparing a business plan, it really helped me deal with everything from presentation to resources and forecasting. I liked the way that the subjects were organised, allowing me to dip into the sections that I had less expertise in.
There are plenty of helpful tips and hints highlighted along the way that make the book very readable and not too dry in an otherwise stressful activity.

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Most Recent Customer Reviews

5.0 out of 5 stars Very well written
I've been provided with this book as part of the foundation degree that I'm doing and that's the reason I ordered it. Read more

Published 4 months ago by Mrs. J. Hallsworth

5.0 out of 5 stars I use it constantly
I have found this book so useful that I simply haven't bought another on the same subject. It is written by someone who truly understands the subject, and I believe it will be... Read more

Published 12 months ago by Sue Culey

5.0 out of 5 stars An absolute must.
Whether a guide or a reference book, Richard Stutely provides immeasurable insight into how to develop of your business ideas into business. Read more

Published on 20 May 2007 by Philip Leslie

3.0 out of 5 stars Not for Startups
This book appears to be very much aimed at management figures within existing companies writing internal business plans. Read more

Published on 30 April 2003

5.0 out of 5 stars A Worthwhile Update
Having read the first edition as well, I can happily say that this book's title is pretty accurate. It is a comprehensive and practical guide to the business planning process as... Read more

Published on 19 Feb 2002 by C. C. Coleman

5.0 out of 5 stars An excellent guide
This book provides a good common sense explanation of all aspects of the business planning process, with sufficient examples to work with, but no rigidly definied template to... Read more

Published on 24 Aug 2001

5.0 out of 5 stars Excellent for beginners.
As an entrepreneur (and a newcomer to the world of business planning), I had been looking for a book that would guide me through the complex process of creating a high quality... Read more

Published on 12 Nov 2000

5.0 out of 5 stars Planning (and delivery) not simplified but easy to read
I found this book an excellent introduction to all aspects of business planning. Stutely enlivens the more dry aspects of planning with a gutsy irreverent style. Read more

Published on 3 Oct 2000

1.0 out of 5 stars Disappointing for the beginners
First of all, I am new to bussiness planning and had no experience or what so ever in the bussiness world. Read more

Published on 11 Aug 2000

5.0 out of 5 stars Gives a sense of what makes up a successful business plan
The good thing about this book is that when one reaches the end, one has absolutely no idea how a business plan should look like exactly. Read more

Published on 1 May 2000

› See all 14 customer reviews...

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