Book Description
Modern corporations habitually calibrate along a single measure: a financial one. This is corporate longitude. The trouble is that it gives only part of the picture, and the other key co-ordinate is missing. A practicable method for measuring corporate longitude - or to put it another way, intellectual capital - is urgently needed.
Intellectual capital is a combination of human capital - the brains, skills, insights and potential of those in an organisation - and structural capital - wrapped up in customers, processes, databases, brands and systems. Mindcompass provides a way to measure these intangibles as well as the financial facts, and to navigate through the turbulent waters of business and complete the picture.
Synopsis
"Edvinsson is the person who has done the most to uncover the hidden values of intellectual capital"." ""Fortune Magazine" "The human brain is the most powerful weapon on planet earth. Corporate Longitude gives everyone new access to how to maximize this power. Forget Technicolor, grey matter matters. " "Kjell A Nordstrom and Jonas Ridderstrale, authors of Funky Business" It is wise to have some idea of where you are going. In the knowledge economy it's equally important to be prepared to change direction at a moment's notice. In business, we too often know all about our latest financial position without having any idea of our real or potential position. Do you know where "you're "going in the knowledge economomy? Where do we register the resignation of a key person? Where do we register the loss of a key customer? or the success of a key project? The measures by which we all manage only give us half an understanding of where we are or where we're going.In 1675, King Charles II of England set up the Royal Observatory, tasked with finding a method of accurately determining longitude at sea. "A similar challenge currently faces the business world." Modern corporations habitually cali
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