Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
12 used & new from £4.03

Have one to sell? Sell yours here
 
   
Small Business Websites That Work: Get Online to Grow Your Company
 
 

Small Business Websites That Work: Get Online to Grow Your Company (Paperback)

by Sean McManus (Author)
5.0 out of 5 stars See all reviews (6 customer reviews)
RRP: £19.99
Price: £14.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £5.00 (25%)
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 3 left in stock--order soon (more on the way).

Want guaranteed delivery by Tuesday, July 7? Choose Express delivery at checkout. See Details
8 new from £9.99 4 used from £4.03

Frequently Bought Together

Customers buy this book with Website Essentials: A Guide to Planning, Designing and Managing Your Website by Philip Thompson

Small Business Websites That Work: Get Online to Grow Your Company + Website Essentials: A Guide to Planning, Designing and Managing Your Website
Price For Both: £23.98

Show availability and shipping details


Customers Who Bought This Item Also Bought

Website Essentials: A Guide to Planning, Designing and Managing Your Website

Website Essentials: A Guide to Planning, Designing and Managing Your Website

by Philip Thompson
4.6 out of 5 stars (7)  £8.99
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There

by David Viney
4.4 out of 5 stars (21)  £9.74
Internet Marketing: How to Get a Website That Works for Your Business

Internet Marketing: How to Get a Website That Works for Your Business

by Nigel T. Packer
4.8 out of 5 stars (20)  £5.99
The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of

The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of

by Cheryl D. Rickman
5.0 out of 5 stars (8)  £7.79
Max Hits: Building Successful Websites (E-pro S)

Max Hits: Building Successful Websites (E-pro S)

by Mike Slocombe
Explore similar items

Product details

  • Paperback: 240 pages
  • Publisher: Prentice Hall; Ill edition (20 Aug 2001)
  • Language English
  • ISBN-10: 0273654861
  • ISBN-13: 978-0273654865
  • Product Dimensions: 23 x 15.6 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
  • Amazon.co.uk Sales Rank: 284,487 in Books (See Bestsellers in Books)

    Popular in this category:

    #79 in  Books > Business, Finance & Law > Small Business & Entrepreneurship > Sales & Marketing
  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Business Website CMS
   www.Ektron.com    Enterprise Level Content Management Business Website - WEB 2.0 - Demo 
Small Ecommerce Business
   www.Volusion.com    All in One Hosted Online Business, Award-Winning, Get Free Trial Now! 
Set up an Online Business
   www.paypal-business.co.uk    The complete, affordable solution for accepting payments on your site 
  
 

Product Description

Review

"...many small businesses are still hazy about the web and

what makes a good website...this always leads to trouble...Sean McManus'

book is a down-to-earth guide to the ins and outs of an effective small

business website... If you have a client whose knowledge - or rather, lack

of it - is causing problems, then consider buying this for them."

 

March2002 issue of Create Online magazine

 

'it is easy to read, well organised and practical. There's a lot of information packed into just over 200 pages, but the book's clear design, the avoidance of technical jargon, and the liberal use of checklists and summaries make it a pleasure to read from start to finish, or to dip into a relevant section.

This book provides a very good introduction to anyone who wants to have a clearer understanding of how to give an online business a better chance of success.'

Clive Hawkins, Internet marketing consultant

 

 

"Sean McManus has channelled his efforts into an information-rich text that clearly debunks the myths about what works on the internet. Generously illustrated, McManus's book hand holds readers through the stages of thinking creatively about developing a business website to managing and assessing the work of website designers and effectively promoting the end product. Flavoured with some useful case studies and chapter summaries, this book doesn't pull any punches. Better yet, it is accompanied by a regularly updated website that offers SMEs additional tools for managing their websites."

September 2002 My Business magazine, Australia.

 

 

"Straightforward and practical, this book provides clear, insightful advice for anyone left confused or disillusioned by the hype that has surrounded the Internet in recent years"

Startups.co.uk

 



Product Description

How can you manage website designers if you don’t understand the technology?

How can you create a website that increases your business's profits?

Will a website designer understand your business and your customers as intimately as you do? Even the best designers probably have no background in marketing, no previous contact with your target audience and little experience in setting a business strategy for a website. That’s why it's important that you learn enough about how the Internet works and how your business will benefit from having a website, to manage the design team.

Packed with practical tips, checklists, and numerous examples, Small Business Websites that Work will walk you through the decisions you need to make in commissioning a website for your organization and managing the team responsible. Learn how to:

  • spot common defects in the website design
  • make the site more profitable for the company
  • differentiate the company on the Internet
  • promote the website effectively
  • integrate your website with the rest of your business

You could just put your existing brochure online, but this book will show you how you can build a site that will generate a better response from the marketplace and will enable you to engage the Internet community more fully.

 



See all Product Description

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below

Your tags: Add your first tag
 

What Do Customers Ultimately Buy After Viewing This Item?


 

Customer Reviews

6 Reviews
5 star:
 (6)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (6 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
3 of 3 people found the following review helpful:
5.0 out of 5 stars Weeks worth of headstart for your website, 16 Nov 2001
Helps you avoid costly dead end streets with designers and consultants, and gets straight to the business of effective access to your product or service. Thank goodness for some down to earth advice from someone who knows what they're talking about. An entertaining book that works!
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2 of 2 people found the following review helpful:
5.0 out of 5 stars Simple, practical, valuable advice for any size business., 15 Oct 2001
Well researched and extremely thorough.

This book gives you the essential understanding to create a website that really works. Don't waste time and money with costly trial and error. Just read this book!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2 of 2 people found the following review helpful:
5.0 out of 5 stars "Creating a website-now much easier", 11 Oct 2001
By A Customer
"Brilliant, non jargon business-focused beginners' guide that really gets behind the myths, with very clear advice and full of useful hints, tips and great examples. Wish it had been available during our early web site development"
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars The book worked great for my website
I purchased this book and found the information very useful for the marketing of my website. I recommend this book to anyone trying to get there website out there. Read more
Published 2 months ago by Mr. M. L. O'shaughnessy

5.0 out of 5 stars Right Directions About Writing E-commerce Training Manual
The book has given me considerable confidence in writing "E-commerce Management Training Program" for SMEs (Small and Medium Sized Enterprises) of industrialized... Read more
Published on 21 Aug 2002 by Salman

5.0 out of 5 stars Weeks worth of headstart for your website
Helps you avoid costly dead end streets with designers and consultants, and gets straight to the business of effective access to your product or service. Read more
Published on 16 Nov 2001 by jacqui.saunders@nextpharma.com

Only search this product's reviews



Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   


Listmania!


Look for similar items by category


Look for similar items by subject


Feedback


Health & Beauty at Amazon.co.uk

Elemis Resurface and Renew Skin Care Gift Set of 4 Products
From soap to shavers, massagers to mascara, stock up on your daily essentials or truly pamper yourself.

Discover Health & Beauty

 

More From Sean McManus

The Customer Service...

The Customer Service Pocketbook

This title is for everyone who contributes, directly or indirectly, to... Read more
£6.99 £5.99

 

Train Hard...Play Hard

Nike, Gola, Converse, and more
Gear up with up to 60% off athletic and outdoor shoes.

Shop now

 

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

Learn more about Gift Certificates

 
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates