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Press Here!: Managing the Media for Free Publicity (Paperback)

by Annie Gurton (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 349 pages
Publisher: Prentice Hall; 2 edition (10 Aug 2001)
Language English
ISBN-10: 0273653849
ISBN-13: 978-0273653844
Product Dimensions: 23.4 x 15 x 2.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 385,008 in Books (See Bestsellers in Books)

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Product Description

"Press Here! Is a modern day media relations survival handbook. It provides straightforward and practical advice for dealing with the press – from TV journalist to local newspaper reporter. Packed with useful tips and techniques, it should prove an invaluable tool for anyone who has to work with the press. The case studies, though hypothetical, are clearly drawn from Annie Gurton's 20 years of front line experience. A must for any aspiring PR professional or marketing manager." Andrew Smith, Business Group Director, Brodeur A Plus Press Here! – the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience. This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word. Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them. It tells you HOW you can convey your message, and WHAT your message should include. Using several well-proven methods for message development and giving crucial advice on handling interviews, Press Here! succinctly explains:

how to plan a successful media campaign

how to develop your messages so they appeal to journalists

how to write a press release so it gets noticed

how to plan and manage a successful press event

how to use the internet effectively

how to deal with problems or negative publicity

with case studies to highlight key points, and hints and tips on every page from journalists and PR professionals.

About the Author

Annie Gurton has a portfolio career, dividing her time between freelance journalism, writing and editing, and running highly successful media training courses. Previously she was an in-house journalist, staff writer and editor, and worked for a short time in the PR world.

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	52% buy the item featured on this page: Press Here!: Managing the Media for Free Publicity 5.0 out of 5 stars (1) �12.74
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	11% buy Media Training 101: A Guide to Meeting the Press 5.0 out of 5 stars (1) �13.84
	7% buy PR Power: Inside Secrets from the World of Spin (Virgin Business Guides) 4.8 out of 5 stars (5) �6.64

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9 of 9 people found the following review helpful:

5.0 out of 5 stars Easy to read, sharp and to the point., 27 Oct 2000

By	Mr. Peter Cooper (Louth, Lincolnshire) - See all my reviews (REAL NAME)

This review is from: Press Here: Managing the Media for Free Publicity (Paperback)

Gurton has done a remarkable job with this book. She's developed it in a form which makes enjoyable reading from start to finish, or it can be used as a reference guide.

The book is about using the press and media to help you market your product through editorial mentions. It goes beyond this, however, and explains how you can get onto TV and into large magazine features, and how you should act and speak in these scenarios.

The book has an interesting concept running throughout which involves three case studies taken from different perspectives which help highlight the real world effects of the things which Gurton teaches.

If you're a press relations manager or just want to market yourself, your product or your service further, this book comes highly recommended.

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