Product Description
Build a profitable E-commerce strategy After the hype surrounding B2C internet start-ups, the business world is waking up to the much bigger business-to-business market. The fundamental cost savings are real. B2B as a phenomenon is here to stay. Written by a frontrunner in the field, B2B breaks down a previously cryptic topic into easy-to-understand steps, and provides a how-to gameplan for succeeding at the greatest online opportunity yet. "Cunningham promises to help business readers build a strategy that ensures them the right position in a B2B business network and supply chain and he delivers."
Jane Fall, Senior Editor, E-Business Advisor Magazine, ADVISOR MEDIA Inc. Why the big buzz about B2B - It's an opportunity to stake the territory and establish a first mover advantage
- Within these highly fragmented industries b2b offers a saving opportunity both for buyers and sellers
- The opportunities are there not only for dot coms but also much larger companies such as UPS.
"B2B is the first and most comprehensive account of the electronic revolution."
Christopher H. Greendale, Senior Partner, Internet Capital Group "E-business investment will continue to shift to B2B. Recognising that the quickest benefits of e-business are likely to come from business-to-business initiatives, companies are increasingly devoting their investments to B2B" "Currently, companies spend an average of 57% of their e-bsuiness investment on B2B activities;
in 18 months this figure will increase to 62%." KPMG and the Economist Intelligence Unit
About the Author
Michael J. Cunningham is founder and CEO of the Massachussetts-based Harvard Computing Group an international business and technology consulting firm. Its clients include NYNEX, Hitachi, Lucent technologies and AT&T. He is a sought-after speaker and a prolific writer on web business and e-commerce. He is also the author of Smart Things to Know About E-commerce (Capstone 1999).
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