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Swedish-born Thomas Gad invented the 4-D Branding model and has more
than 20 years of experience in advertising; as a copywriter, creative director, and brand strategist. Before starting his own business, he worked for Grey Advertising International with both national and international clients including Nokia ("Connecting People"), Scandinavian Airlines, Procter & Gamble, Compaq, Microsoft, Telia, SEB and Nordea.
Thomas founded Futurebrands, a business based in Stockholm that merged with Conradi Hvid to become Differ.
The company opened a London office in early 2000.
In 2001 he started a new international consultancy, MarcomHouse.
Thomas Gad has two children and in his leisure time he flies his own seaplane, also enjoying hunting, skiing, and creative writing.
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