Product Description
We've done the hard work - so you don't have to.
You've got a budget. You've got to decide how to spend it. And you have to get results. But what's the evidence that e-marketing works? And what makes people visit and revisit a website? Who uses the internet anyway? Do they respond to banner ads? Is it worth promoting on-line services through traditional media? And can I justify my decisions to my boss?
Quick Answers to Key Web Marketing Questions takes all the hard work out of decision making. We take all your most vital questions, collect the statistics from every conceivable source, read them, interpret them and give you the bottom line answers with vital figures you need to make your life simpler - and more successful.
Intelligent analysis and additional comment ensures that you are clear as to what the statistics are saying, and whether they are relevant to you. You don't just need facts that are true - you need facts that are also helpful.
About the Author
Sean McManus is a technology journalist and consultant and has written for magazines including
Marketing Week,
Business 2.0,
Personal Computer World,
Internet Works and
Customer Loyalty Today. He holds a BSc in International Business and German from Aston University and is also the author of
Small Business Websites that Work. His website is at www.sean.co.uk.
Alison Alsbury is currently Centre Manager at Salters Shopping Centre, Droitwich Spa. She is a fluent linguist and for nearly fifteen years has also worked as a freelance writer. She edited
Maw on Corporate Governance - still a prescribed text on the subject -
and interviews and writes regularly for recruitment and HR publications.
