E-business and E-commerce Management: Strategy, Management and Applications (Paperback)

The Leadership Challenge (JB Leadership Challenge: Kouzes/Posner) by James M. Kouzes 4.0 out of 5 stars (8)  £11.89

Contemporary Strategy Analysis by R.M. Grant 4.7 out of 5 stars (12)  £28.79

Operations Management: AND Quantitative Analysis in Operations Management by Prof Nigel Slack 4.7 out of 5 stars (6)  £44.09

Business Information Systems: Technology, Development and Management for the E-Business by Paul Bocij 4.7 out of 5 stars (3)  £45.59

Corporate Finance: Principles and Practice by Mr Denzil Watson 4.5 out of 5 stars (2)  £40.49

› Explore similar items

Product Description
Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.

From the Back Cover
E-business and E-commerce management
This major text details how managers and students can apply new information and communications technologies to enhance the performance of their organisations. It takes an integrative approach drawing on new and existing perspectives and models from many disciplines including information systems, strategy, marketing, operations and human resources management.
The book prompts the reader to evaluate critically the hype, opportunity and risks associated with e-business. The approach taken focuses on how existing businesses can achieve e-business while minimizing the risks, but it also asks how the new revenue and business models highlighted by dot-com companies can be applied.
A unique active learning approach is used with activities and global case studies integrated with the text to illustrate concepts and challenge student thinking. Direct links to answers at the end of chapters and a dynamic Companion Web Site are provided. Margin definitions and diagrams are used throughout to explain concepts and technologies.
E-business and E-commerce management-
· explains the relationship between e-business, e-commerce and e-marketing activities within organisations;
· reviews the new business and revenue models available in the digital economy through activities and worldwide business-to-business and business-to-consumer case studies;
· explores strategic approaches to change management used to achieve e-business within the global marketplace;
· examines the applications of electronic communications to elements of the value and supply chain including procurement, logistics, marketing and customer relationship management;
- contains a range of easy-to-use pedagogical features that enable students to use this text as both a critical guide and as a reference tool;
- is accompanied by an enhanced Companion Web Site, fully integrated with the text, containing up-to-date material, case studies and a range of resources for both the student and the lecturer;
· describes the practical challenges of implementing e-business and shows how analysis and design can provide solutions to issues such as security, privacy, service quality and fulfilment.
Dr Dave Chaffey is Senior Lecturer in the Derbyshire Business School at the University of Derby. He is programme leader of MSc in E-commerce Management and the Chartered Institute of Marketing E-marketing award, as well as being senior examiner for this award. He is actively involved in the implementation of e-business and e-commerce through consultancy and training.

4 Reviews 5 star:  (3) 4 star:    (0) 3 star:  (1) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.5 out of 5 stars (4 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   19 of 20 people found the following review helpful: 5.0 out of 5 stars An excellent text from a true craftsman, 25 Feb 2002 By  G. R. Brooks "brooksie1946 - photgraphy addict" (Benidorm, Spain) - See all my reviews (REAL NAME)    Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Whilst one or two areas do assume some prior knowledge, none the less, the author has provided a succinct and comprehensive coverage of all the major topics and elements that make up E-Business. There are excellent examples provided to illustrate points made and topics discussed. The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   5 of 10 people found the following review helpful: 5.0 out of 5 stars Excellent academical book, 20 Nov 2003 By  J. W. Moore "Geek Chic" (Virginia Water, Surrey, UK) - See all my reviews (REAL NAME)    As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Not only would it be useful to eCommerce students, but also to general I.T. and business students as well as non-academical people wanting to gain an understanding of how eCommerce and eBusiness is managed by the companies of today. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   3 of 9 people found the following review helpful: 5.0 out of 5 stars E-BUSINESS AND E-COMMERCE MANAGEMENT, 9 May 2004 By  "azherkhan" - See all my reviews This review is from: E-business and E-commerce Management (Paperback) As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Not only would it be useful to eCommerce students, but also to general I.T. and business students as well as non-academical people wanting to gain an understanding of how eCommerce and eBusiness is managed by the companies of today. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 4 customer reviews...		Ad feedback   Most Recent Customer Reviews 3.0 out of 5 stars An integrated but confusing first effort The most annoying thing in a book, is telling you to see forward, without having explained the concept before. Read more Published on 13 Mar 2006 by Andreas Search Customer Reviews Only search this product's reviews › See all 4 customer reviews...

The world means big business!: A list by "newquaylad"   Online Marketing: A list by S. Walker   business startup: A list by Donald "Joomlanomics advocate" Create a Listmania! list

Search Listmania!

• Books > Business, Finance & Law > E-Commerce > E-business
• Books > Business, Finance & Law > E-Commerce > E-commerce
• Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
• Books > Business, Finance & Law > Economics
• Books > Business, Finance & Law > Management
• Books > Business, Finance & Law > Professional Finance
• Books > Computing & Internet > Web Development

• Would you like to update product info or give feedback on images?
• I am the Author, and I want to comment on my book.
• I am the Publisher, and I want to comment on this book.