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Exploring Corporate Strategy: Text Only (Paperback)

by Prof Gerry Johnson (Author), Prof Kevan Scholes (Author)

4.9 out of 5 stars See all reviews (13 customer reviews)

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Product details

Paperback: 680 pages
Publisher: Financial Times/ Prentice Hall; 6 edition (20 Nov 2001)
ISBN-10: 027365117X
ISBN-13: 978-0273651178
Product Dimensions: 24.6 x 18.7 x 2.5 cm

Average Customer Review: 4.9 out of 5 stars See all reviews (13 customer reviews)

Amazon.co.uk Sales Rank: 384,643 in Books (See Bestsellers in Books)

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Product Description

Review

'New edition of a widely used and respected strategy textbook. Extensive teaching support.'
Dr Bruce Lloyd, Book Review Editor for LRP

Product Description
Strategic Management at all levels both in UK and Europe. Europe’s most successful strategy textbook – with combined total sales of more than 500,000 – covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition ‘design’ view of strategy, 2) the notion that strategy can arise from ‘experience’ and culture; and 3) the notion that strategy can be a product of emergent ‘ideas’.

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	69% buy the item featured on this page: Exploring Corporate Strategy: Text Only 4.9 out of 5 stars (13)
	13% buy Exploring Corporate Strategy: Text and Cases 4.6 out of 5 stars (5) �43.19
	9% buy Exploring Corporate Strategy: Text and Cases 5.0 out of 5 stars (5) �41.79
	6% buy Exploring Corporate Strategy �40.49

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Customer Reviews

13 Reviews

5 star:		(12)
4 star:		(1)
3 star:		(0)
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4.9 out of 5 stars (13 customer reviews)

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Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

5.0 out of 5 stars If you want to learn about strategy, read this book., 26 Feb 2002

By	J. A. B. DIAZ (Medellin Colombia) - See all my reviews (REAL NAME)

This review is from: Exploring Corporate Strategy: Text and Cases (Paperback)

The authors will guide you through a clear, concrete and concise strategic model,and by the time you finish reading it, you will understand everything you need to know about strategy.
If you are interested in the subject I would say is a 'must-read'.

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18 of 18 people found the following review helpful:

5.0 out of 5 stars An immensely practical guide to strategic planning., 6 Jun 2001

By	David N. Watts "Dave" - See all my reviews (REAL NAME)

This review is from: Exploring Corporate Strategy: Text and Cases (Paperback)

In many books written about business by academics there is a huge gap between the theory propounded and the practical implementation within an organisation. This book neatly bridges that gap and lays out a process that can be applied to any for profit industry. It also offers a set of analytical tools that won't scare all those anti-academic senior managers. Essential for my MBA I use the book regularly in my work place.

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12 of 12 people found the following review helpful:

5.0 out of 5 stars Exploring Corporate Strategy, 24 April 2003

By A Customer

This review is from: Exploring Corporate Strategy (Paperback)

An excellent strategy book, well written and easy to follow. It covers most of the major aspects of strategy, though at time it does focus too much on change management. Brilliant none the less and a very good reference tool both practically and academically.

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Most Recent Customer Reviews

5.0 out of 5 stars THE ULTIMATE BUSINESS STRATEGY BOOK
Yes, this is the best of them all, forget all the others don't even look at them, they're not worth a second glance. Read more

Published 19 months ago by "Lucky Jim"

5.0 out of 5 stars Nobody does it better...
This latest edition of the J&S text sees the expansion of the writing team to include Richard Whittington, a very accomplished academic in the field of strategic management... Read more

Published on 4 Mar 2005

5.0 out of 5 stars excellent text for postgraduate management students
Comprehensive yet relatively concise coverage of strategic management. Easy to access relevant areas of text that are generously illustrated with interesting examples and mini... Read more

Published on 25 Feb 2005

5.0 out of 5 stars Excellent starting block for students and managers alike
The sixth edition of this book is without a doubt the best I have read on corporate strategy. Johnson and Scholes look beyond the traditional top down view to a consideration of... Read more

Published on 1 Jun 2004 by Grant

5.0 out of 5 stars Exploring Corporate strategy: An essential for students
It is the bible for students of corporate strategy. It starts with an overall introduction of Corporate strategy and then gradually ups the ante through various critical issues... Read more

Published on 3 Feb 2004

4.0 out of 5 stars Excellent Resource on Corporate Strategy
I very much enjoyed this thought provoking book on corporate strategy. This will become a classic in this area. Read more

Published on 15 Feb 2003

5.0 out of 5 stars Johnson and Scholes at their very best!
As a student of Banking and Financial Management back in Greece we had a Management module, which also contained some further ideas about Corporate Strategies. Read more

Published on 8 Dec 2002 by Eleimon Gonis

5.0 out of 5 stars Essential reading for the upwardly mobile
This book combines a very thorough analysis of strategy from the formulation of strategic options to looking at how to choose the correct strategy. Read more

Published on 13 Jan 2000

5.0 out of 5 stars First class text on examining all aspects of strategy.
The authors present what could be a difficult subject area in clear and concise terms. The book has many excellent diagrams to highlight the written text. Read more

Published on 21 Sep 1999

5.0 out of 5 stars excellent for strategy and concepts
The book follows a straight forward descriptive text with good examples. By using this I got a first in a BA corporate strategy module, and now I am a director I use it regularly.

Published on 29 Mar 1999

› See all 13 customer reviews...

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