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Book Description
Text and Cases edition.
Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses- 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.

Synopsis
Text and Cases edition. Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.

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Exploring Corporate Strategy: Text and Cases by Gerry Johnson £43.69

Exploring Corporate Strategy: Text and Cases: Enhanced Media Edition (Enhanced Media Text & Case) by Gerry Johnson  (1)  £43.13

Exploring Corporate Strategy: Text and Cases by Gerry Johnson  (2)

Exploring Corporate Strategy by Gerry Johnson £40.84

Exploring Corporate Strategy: Text and Cases: Media Edition by Gerry Johnson

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12 Reviews 5 star:  (11) 4 star:  (1) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review (12 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews   19 of 19 people found the following review helpful: If you want to learn about strategy, read this book., 26 Feb 2002 By  J. A. B. DIAZ (Medellin Colombia) - See all my reviews    The authors will guide you through a clear, concrete and concise strategic model,and by the time you finish reading it, you will understand everything you need to know about strategy. If you are interested in the subject I would say is a 'must-read'.  Comment | Permalink | Was this review helpful to you? (Report this)   18 of 18 people found the following review helpful: An immensely practical guide to strategic planning., 6 Jun 2001 By  David N. Watts "Dave" - See all my reviews    This review is from: Exploring Corporate Strategy: Text and Cases (Paperback) In many books written about business by academics there is a huge gap between the theory propounded and the practical implementation within an organisation. This book neatly bridges that gap and lays out a process that can be applied to any for profit industry. It also offers a set of analytical tools that won't scare all those anti-academic senior managers. Essential for my MBA I use the book regularly in my work place.  Comment | Permalink | Was this review helpful to you? (Report this)   12 of 12 people found the following review helpful: Exploring Corporate Strategy, 24 April 2003 By A Customer This review is from: Exploring Corporate Strategy (Paperback) An excellent strategy book, well written and easy to follow. It covers most of the major aspects of strategy, though at time it does focus too much on change management. Brilliant none the less and a very good reference tool both practically and academically.  Comment | Permalink | Was this review helpful to you? (Report this) › See all 12 customer reviews...		Most Recent Customer Reviews Nobody does it better... This latest edition of the J&S text sees the expansion of the writing team to include Richard Whittington, a very accomplished academic in the field of strategic management... Read more Published on 4 Mar 2005 excellent text for postgraduate management students Comprehensive yet relatively concise coverage of strategic management. Easy to access relevant areas of text that are generously illustrated with interesting examples and mini... Read more Published on 25 Feb 2005 Excellent starting block for students and managers alike The sixth edition of this book is without a doubt the best I have read on corporate strategy. Johnson and Scholes look beyond the traditional top down view to a consideration of... Read more Published on 1 Jun 2004 by Grant Exploring Corporate strategy: An essential for students It is the bible for students of corporate strategy. It starts with an overall introduction of Corporate strategy and then gradually ups the ante through various critical issues... Read more Published on 3 Feb 2004 Excellent Resource on Corporate Strategy I very much enjoyed this thought provoking book on corporate strategy. This will become a classic in this area. Read more Published on 15 Feb 2003 Johnson and Scholes at their very best! As a student of Banking and Financial Management back in Greece we had a Management module, which also contained some further ideas about Corporate Strategies. Read more Published on 8 Dec 2002 by Elei